Catch our latest webinar featuring Michelle Excell, our expert host, as she synthesized relevant info for marketers to identify value-creation for their brands or organizations in this innovative space.

Click here for Session 1 Presentation Deck and Resources.

In our first session, we addressed:

• The headlines
• Myths and misconceptions
• Definitions
• The landscape

And helped determine:

• Where you could play
• How to measure ROI

This isn’t just “what is it?”, it is the building blocks for your own roadmap and briefs.

• Build literacy
• Tactics for upskilling
• How to stay informed and build a discipline

Stay tuned for more info on upcoming Metaverse events. Don’t forget! Marketers who attend any of our metaverse sessions can also be entered to win an Oculus Quest!

SPEAKER

Michelle Excell, Chief Strategist, The Antipodean | LinkedIn | The Antipodean

Michelle Excell, Chief Strategist, The Antipodean – Michelle is Chief Strategist and CEO of The Antipodean. She consults with brands and agencies to evolve their immersive and creative technology roadmaps. A tech-optimist, Michelle strives to inspire teams, yet always brings briefs and initiatives back to value-creation. Her specialty is translating complexity into relatable experiences and steps for everyone.

The Antipodean partners with The Electric Factory for strategy, design, and production. Electric are a group of technologists and creators who specialize in immersive digital experiences for AR/VR/web/experiential, metaverse, and content creation for both digital and traditional channels.