The American Marketing Association San Francisco chapter hosted a fireside chat on March 23rd, 2022 in celebration of Women’s History Month, where we were joined by executives from Peloton, Talkspace, and Women in Revenue.
Watch now to hear the panelists discuss:
- How marketing and audience engagement strategies are shifting, and impacts to the marketing mix
- What obstacles companies are facing and how they are addressing them
- The most important things marketing leaders are focused on, and what are they doing differently now
- How brands can be “emotionally relevant” given current environment
- What upcoming trends marketers need to know about and follow
- What kinds of skills leaders are looking for when hiring and building their teams
Katy Romero is a marketing innovation leader who helps world class brands tell stories that drive business impact. Today she leads marketing for Peloton Corporate Wellness. Launched in mid-2021, Peloton Corporate Wellness was designed to disrupt wellness programs and benefits, in the same way Peloton has disrupted fitness, and to meet the demands of a diverse and hybrid workforce. Prior to Peloton, Katy led enterprise marketing at One Medical; Nest’s global energy marketing practice; and brand innovation work at Google for its largest clients like GM, Ford, Nike, AT&T, and CoverGirl. She honed her marketing chops at Toyota back in the days when digital advertising inventory was “added value” on your traditional media buy. Katy graduated from Northwestern University, with a BA in English and received her MBA from NYU’s Stern School of Business. She lives in Pacifica with her husband and two daughters, Lola and Poppy, the joys of her life.
Sam Braunstein is a marketing professional with decades of experience in consumer marketing, healthcare and finance. As Chief Marketing Officer, Sam oversees the consumer division of Talkspace’s business, including the marketing and public relations functions.
Prior to joining Talkspace, she served as the Chief Revenue Officer of Concertiv, which provided outsourced operations and technology to over 50 financial institutions, and as a Board Member and strategic marketing consultant to Higher One Holdings, Inc (NYSE:ONE), which served the higher education financial services market, through its sale to a subsidiary of Providence Equity. Additionally, she is a current board member of Candesant Biomedical.
Previously, as CEO and Founder of Wellgate Products, Sam led the company to a rapid growth trajectory within the consumer health products market, followed by its subsequent acquisition by Church & Dwight Co., Inc. Sam’s diverse experience also includes marketing positions at AOL TimeWarner, Warner Lambert and Revlon, and finance roles at predecessor companies to Credit Suisse and GTCR.
Deanna Ransom is the President and Executive Director of Women In Revenue. She is a woman on a mission to make a difference through empowering women, music, DE&I and business. She is a leader with over 25 years of growth and leadership within both B2B and non-profit sectors recognized for her acumen for driving growth and transformation. Ms. Ransom is also a Recording Artist, certified John C. Maxwell team speaker, coach, trainer, and mentor and recently served as the Global Head of Marketing, Marketing Services and the Diversity, Equity and Inclusion Chairperson for Televerde. There, she designed a new service offering suite, developed a new go to market strategy transforming and modernizing the business while delivering organizational change by leading the cultural transformation initiative for the business. This was all done while building and leading a team that also provided second chance hiring of incarcerated professionals which earned her the distinguished honor of winning the 2020 B2B Vanguard Award for Innovation from DemandGen Report.
Deanna has also held senior leadership roles at SAP, Clarivate Analytics, Merck & Co. and has authored bylines for Business Insider, Venture Beat, Fast Company and FORTUNE. Ms. Ransom holds a certification in Executive Leadership from Cornell University, an MBA from American Intercontinental University, a bachelor’s degree from Rowan University and numerous musical awards.
Laliv is a high-performing B2B Marketing and Sales executive hailing from prominent media companies, agencies, and high-profile, venture-backed start-ups. She has a successful track record crafting marketing strategy, communications, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision, partnering with all stakeholders, building teams, and operationalizing for outcomes. She has broad industry relationships, and a track record as a successful leader and people developer/mentor. Laliv spent her early days at The LA Times, Aol Time Warner, and Yahoo!, and more recently leading integrated marketing for Wikipedia brand Fandom Wikia. Currently, she’s VP of Marketing and Brand for audience engagement leader InVision Communications. A long-time Bay Area resident, she’s a mom to two kids, and a proud Cal Berkeley alumni.