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As a marketer, you generally trust your brand equity, company growth, and sales with your internal teams, advertising agencies and consultants. You focus on crafting your “Go to Market Plan”, media strategy & activation, data integration, marketing automation, and demand generation against budgetary constraints and operational inefficiencies. The key question...
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“Pick me. Choose me. Love me.” Meredith Grey’s famous words from Grey’s Anatomy ring true for dating app users and marketers alike. While dating and marketing may seem like two completely different topics, marketers can actually learn a lot from dating app practices. After all, dating apps are based on personal branding...
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Thank you to everyone who came out to our SOLD OUT career fair! We hope you learned from and were inspired by our two speakers, Lisa Gibello and Stephen Litman, and enjoyed networking with various recruiters. After the first round of networking, Lisa Gibello from The Creative Group educated us...
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“Ahhh! Why doesn’t Instagram have a scheduling tool?!” Sound familiar? Every social media marketer knows the pain of Instagram scheduling. Upload content to a third-party platform, schedule content, wait for the push notification when the time comes to post, copy and upload content to Instagram, post. Tedious and time-consuming to...
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Of the many social media management tools, Hootsuite is one of my favorites because you can schedule posts for all of your social media platforms using just one dashboard. As you are scheduling a post, you can select the social profiles to which you would like to add the post....
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Each day we are greeted by brands, their logos and their messaging. However, any brand manager will tell you that the key to developing a successful brand is making the consumers believe that message. Similarly to the brands we interact with every day, we too have a personal brand that...
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The American Marketing Association SF had a blast co-hosting this year’s Holiday Party with the Public Relations Society of America SF! The turnout was fantastic and the energy was amazing. We gathered at the beautiful Monroe Lounge, known for its Art Deco and Gatsby look and feel, which was decorated...
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