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Tool of the Week: Constant Contact


It can be tedious to draft and design the right email messages for your audience, time them, and maintain correspondence throughout the customer relationship. Constant Contact, as its name implies, allows for appropriately timed communications alongside access to a variety of email templates and easy-to-use customization tools. You will be... read more →

Smart Media Spending for Modern Marketers


As a marketer, you generally trust your brand equity, company growth, and sales with your internal teams, advertising agencies and consultants.  You focus on crafting your “Go to Market Plan”, media strategy & activation, data integration, marketing automation, and demand generation against budgetary constraints and operational inefficiencies. The key question... read more →

Would You Swipe Right On This Brand? 7 Marketing Lessons From Dating Apps


“Pick me. Choose me. Love me.” Meredith Grey’s famous words from Grey’s Anatomy ring true for dating app users and marketers alike. While dating and marketing may seem like two completely different topics, marketers can actually learn a lot from dating app practices. After all, dating apps are based on personal branding... read more →

2018 AMA SF Career Fair Highlights


Thank you to everyone who came out to our SOLD OUT career fair! We hope you learned from and were inspired by our two speakers, Lisa Gibello and Stephen Litman, and enjoyed networking with various recruiters. After the first round of networking, Lisa Gibello from The Creative Group educated us... read more →

The Importance of Developing Your Own Personal Brand


Each day we are greeted by brands, their logos and their messaging. However, any brand manager will tell you that the key to developing a successful brand is making the consumers believe that message. Similarly to the brands we interact with every day, we too have a personal brand that... read more →