How to Reach Your Customers While Protecting Their Privacy

October 3, 2018
Advertising, Business Development, Consumer Technology Marketing, Content Marketing, Online Marketing, Professional Development, Programmatic Advertising

Gone are those days when the marketplace was just a place for the transaction of goods and services in return for monetary benefits. With the advancement of digital technology in the field of advanced data sciences and big data management today’s business world is much more focused on the collection... read more →

Smart Media Spending for Modern Marketers

February 15, 2018
Advertising, Online Marketing, Programmatic Advertising

As a marketer, you generally trust your brand equity, company growth, and sales with your internal teams, advertising agencies and consultants. You focus on crafting your “Go to Market Plan”, media strategy & activation, data integration, marketing automation, and demand generation against budgetary constraints and operational inefficiencies. The key question... read more →

Maintaining Brand Integrity with Social Consciousness

October 31, 2017
Advertising, Content Marketing, Insights, Professional Development, Programmatic Advertising

by Megan De Trane and Morgan A. Ward With the importance of social consciousness to millennials, many brands have attempted to align themselves with causes from supporting breast cancer research to championing legal immigration. When done correctly, the consumer’s engagement and loyalty to the brand increase. When done poorly, the... read more →

Takeaways from “The Rise of Programmatic”

October 26, 2017
Insights, Online Marketing, Programmatic Advertising

Last Tuesday October 17th, the AMA SF hosted “The Rise of Programmatic” on at Galvanize in SOMA to discuss a hot topic in marketing: programmatic ad buying. Brian Cooper, Director of the Marketing Analytics and Data Sciences team at Juniper Networks, moderated the discussion. On the panel was Aran Dahl,... read more →