More from Rinita Datta
Sports marketing has always moved quickly, but the pace of change has accelerated. New media platforms and digital distribution are reshaping how fans discover and follow sports. Athletes are increasingly operating as independent brands. Teams now compete not only on the field but also in culture, content, and community relevance.... read more →
The first serious conversation a B2B buyer has with a vendor used to happen over the phone or at a trade show booth. Today, that conversation happens alone: between a prospect and an AI tool, loaded up with the buyer's specific metrics, their business problems, and their long-term goals. By... read more →
Modern marketing conversations often focus on tools, tactics, and the newest AI breakthrough. Yet the most durable lessons about strategic growth rarely come from software announcements or trend reports. They come from leaders and operators who have spent decades navigating changing technology, economic cycles, and evolving marketing expectations. This theme... read more →
In our latest Misadventures in Marketing episode, Channel Surfing, Steve Haney and Peter Farago tackled a deceptively simple question: how do modern marketing teams figure out which channels actually work, especially when you are starting from a cold start? The short answer, as Steve put it, is that “there’s no... read more →
At the AMA San Francisco Career Accelerator, one stark realization surfaced repeatedly: career frustration rarely comes from a lack of skill. It usually comes from misalignment. Marketing professionals are fluent in positioning, narrative, and signal. Yet when it comes to our own careers, many of us default to output over... read more →
Our flagship podcast, Misadventures in Marketing, is back with Season 3! In the first episode, Stage Ready, Steve Haney and Peter Farago unpack a topic that many marketing teams still underestimate: public speaking. Rather than treating speaking as a personal perk or a branding afterthought, Steve and Peter framed it... read more →
Marketing rarely fails because teams lack ideas. It fails because too many ideas compete for attention at the same time—without a clear story to connect them, or a structure to move them forward. Most senior marketers recognize this pattern instantly. The backlog grows, alignment slows, execution becomes more complex than... read more →

