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Identity Over Demographics — The Rise of Micro-Communities

Jussara Barbosa
February 17, 2026
AI, Community

,This is the third and final piece in the three-part series exploring the structural shifts behind that reset and unpacks what they signal for 2026.. In Part I, we examined how AI without strategic clarity creates overwhelm instead of advantage, and why teams must solve real bottlenecks before adopting more... read more →

Upcoming events

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Mar 17

11:00 am - 1:00 pm CDT

Virtual Conference: Trust and Privacy in Data Marketing

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Mar 18

March 18 - April 29

Digital Marketing Copywriting – March 2026

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Mar 19

March 19 - April 30

Brand Management Essentials (Spring Cohort)

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Mar 24

March 24 - March 25

Social Media Bootcamp (March 2026)

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Mar 24

11:00 am - 12:00 pm CDT

How to Turn Events into a Content Engine

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Mar 24

12:00 pm - 1:00 pm CDT

Community

More from Jussara Barbosa

Identity Over Demographics — The Rise of Micro-Communities

Upcoming events

Virtual Conference: Trust and Privacy in Data Marketing

Digital Marketing Copywriting – March 2026

Brand Management Essentials (Spring Cohort)

Social Media Bootcamp (March 2026)

How to Turn Events into a Content Engine

AMA Executive in Residence Program

Our Annual Partners

Community

More from Jussara Barbosa

Identity Over Demographics — The Rise of Micro-Communities

Upcoming events

List of events in Photo View

Virtual Conference: Trust and Privacy in Data Marketing

Digital Marketing Copywriting – March 2026

Brand Management Essentials (Spring Cohort)

Social Media Bootcamp (March 2026)

How to Turn Events into a Content Engine

AMA Executive in Residence Program