Community

More from Rinita Datta

How Bay Area Teams Are Redefining Sports Marketing

Sports marketing has always moved quickly, but the pace of change has accelerated. New media platforms and digital distribution are reshaping how fans discover and follow sports. Athletes are increasingly operating as independent brands. Teams now compete not only on the field but also in culture, content, and community relevance.... read more →

Identity Over Demographics — The Rise of Micro-Communities

Jussara Barbosa
February 17, 2026
AI, Community

,This is the third and final piece in the three-part series exploring the structural shifts behind that reset and unpacks what they signal for 2026.. In Part I, we examined how AI without strategic clarity creates overwhelm instead of advantage, and why teams must solve real bottlenecks before adopting more... read more →

Upcoming events

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Apr 3

March 18 - April 29

Digital Marketing Copywriting – March 2026

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Apr 3

March 19 - April 30

Brand Management Essentials (Spring Cohort)

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Apr 3

March 31 - May 12

Elevate Your Video Content: From Concept to Creation

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Apr 3

April 1 - April 30

AMA Member Appreciation Month

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Apr 7

April 7 - April 8

Virtual Conference: Marketing in Higher Education

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Apr 9

10:00 am - 2:30 pm CDT

Community

More from Rinita Datta

How Bay Area Teams Are Redefining Sports Marketing

Identity Over Demographics — The Rise of Micro-Communities

Upcoming events

Digital Marketing Copywriting – March 2026

Brand Management Essentials (Spring Cohort)

Elevate Your Video Content: From Concept to Creation

AMA Member Appreciation Month

Virtual Conference: Marketing in Higher Education

Mastering Short-Form Video

Our Annual Partners

Community

More from Rinita Datta

Upcoming events

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