Author Archive for Emma Hitzke

Emma Hitzke is a senior marketing manager presently leading marketing strategy and campaigns for high-growth IoT vertical segments at Intel.

An engaging leader, she has been effective driving innovative, integrated marketing campaigns across functional teams including research, branding, messaging, partner marketing, shopper marketing, digital marketing, social media, and sales, fostering collaborative relationships, and interfacing with external partners and agencies.

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More from Emma Hitzke

Hispanic and Multicultural Marketing Are an Imperative!

By Darlene Crane, Principal, PCI Crane Consulting A stellar panel of Hispanic, multicultural marketing senior directors generated an animated discussion moderated by Dr. Jake Beniflah at the Omni Hotel on June 18th for the sfAMA Chapter. The Hispanic market is now an imperative inside companies and across the nation. The... read more →

4 Tips for a Successful Rebrand

Emma Hitzke
March 8, 2015
Uncategorized
AMASF, blog, brand, Debra Lamfers, Rebrand

Rebranding can be tricky, especially if your business is established and has a history. Rebranding means overhauling your company’s goals, message, and culture — not just its logo. We thought we’d share some tips that can help ensure a successful rebranding effort. Before you rename, rethink, or redesign, take a... read more →

CES: Top Consumer Moves That Caught Our Attention

Emma Hitzke
January 25, 2015
Uncategorized
AMASF, blog, CES, CES 2015, Mary Thorsby

This year’s International CES was a record breaker, with more than 170,000 (10K more than last year) nerds, geeks and those of us who work for them gathering in Las Vegas to check out the more than 3,600 booths spread across enough Las Vegas real estate to break our Fitbits.... read more →

Modern Marketing:The Power of the Collaborative Economy

Emma Hitzke
November 23, 2014
Uncategorized
AMASF event, collaborative economy, Crowd Companies, Jeremiah Owyang, Kerrie LeBourveau-Smith, P2P, Weber Shandwick

Our recent event "In the new P2P collaborative economy" gathered a big crowd and generated a lot of interest and questions from the audience. Our speaker, Jeremiah Owyang, founder of Crowd Companies, shared his vision and passion about the collaborative economy. San Francisco is at the center of the movement! In... read more →

So, you want to work at an ad agency…

Emma Hitzke
July 21, 2014
Uncategorized
ad agency, advertising, agency, career, Goldy Bardin, Kinnari Desai, SFMA

By Kinnari Desai A suit, a pack of smokes and an emotionally unstable personality. The show, Mad Men, will have you believe these are the only things you need to be an ad man (or woman) at an ad agency. I’m a big fan of the show (and often... read more →

Sponsor Spotlight: Mondo – Career Tips for Staying Relevant in the Digital Era

Emma Hitzke
June 23, 2014
Uncategorized
AMASF, career, Hiring, MARKETING, Mondo, sponsor, SPOTLIGHT

The world of marketing is undergoing a revolution. With 50% of new marketing hires expected to have a technical background by 2015, the hiring landscape for digital marketing professionals is shifting with each emerging trend and technology. So how can job seekers stay relevant? Knowing what’s hot and what is currently... read more →

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