This year’s International CES was a record breaker, with more than 170,000 (10K more than last year) nerds, geeks and those of us who work for them gathering in Las Vegas to check out the more than 3,600 booths spread across enough Las Vegas real estate to break our Fitbits. Wearables even had their own space this year!
The usual keynotes, celebrity sightings, long lines for Starbucks and even longer lines for taxis – Uber? Fuggittaboutit – it’s all part of the drill.
What did we learn? Just when we thought there’s no possible way for TV screens to get any bigger, curvier or sharper, they do. It’s not about 3D anymore, the conversation was about 4K or even 8K, still waiting for that 8K content to come though. Just when we thought speakers can’t get any bigger, louder or tackier looking, they do.
And just when we though a robot couldn’t possibly take over our job – well….
Selfie stick carriers outnumbered the Google Glass wearers….and even created its own buzz word Narcisstick!
What does it all this mean to marketers? It means we have a lot of new markets and technologies to learn and a lot of noise to break through to make our clients and products stand out from all the other innovations. But also a lot of new opportunities to take advantage in 2015.
Here are just some examples of how these new technologies are shaping the consumer expectations and influencing the marketing strategies and tactics for the year to come:
- The connected cars are creating a whole new market for the brands to advertise on the platforms such as Apple CarPlay or Android Auto. As a restaurant or retailer, it’s clear that you need to make sure your address is updated in Google Map to be found real time. The driver and passengers may just be the last captive audience out there!
- 3D printing: the prices are going down, that means there is a market beyond the small business. Hobbiest, enthusiast consumers are the ones driving new usages from chocolate printing to craft with a 3D sewing machine.
- Connected devices now come up with more performance power than ever before. It’s your opportunity to push rich content across multiple mobile platforms.
- Next generation of successful wearables will be the one which combine great style and amazing user experience. It’s not enough anymore to just track the numbers of steps or sleep, consumers want more valuable and actionable insights to change their behaviors and habits.
What were the key trends you think are here to stay in 2015, or simply fade away? Let us know.