Blog

Ekaterina Lyapustina

Is Your Website Optimized for Lead Conversions?


Optimizing your website to generate leads is an essential step in creating a dedicated user base. Unfortunately, it's not as simple as adding a pop-up on your website that says “click here” while you sit back and watch your leads come through the door. With companies competing for customer attention... read more →
Susan Glenn

Exploring Ethics in Everyday Marketing


At the event, Marketing Practices & Ethics: Operating in the Grey Zones, held in Oakstop’s event space in Oakland’s thriving business district, a panel of speakers shared their insights regarding privacy concerns and best practices to help steer marketers into transparency and ethical marketing practices. Deftly moderated by Lisa Gibello,... read more →
Akshatha Kamath
Emily Banks

3 Reasons Why Your SMB Needs Instagram


Before the days of Instagram likes, Facebook Live Stories or Twitter re-tweets, businesses had to rely on standard marketing practices in hopes of communicating with customers and prospects. However, neither direct mail, emails nor free swag offer real-time, interactive content with measurable analytics. Social media changed this immensely overtime. On... read more →
Christina Lee

14 Reasons Why You Should Get a Digital Marketing Certificate


Taking Your Next Step: 14 Reasons Why You Should Get a Digital Marketing Certificate
We’re well into 2019, with all the tumult and change that’s going on in our world. Sometimes we get so caught up in the turmoil of the news and politics and intrigue that we get distracted from the importance of paying attention to the day-to-day activities of our lives—like our... read more →
Ekaterina Lyapustina

What Marketers Need to Know about the California Consumer Privacy Act


What Marketers Need to Know about the California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) will come into effect on January 1st, 2020 which will leave businesses and organizations, like yours, who market to California consumers less than one year to make the relevant changes to the way they manage online personal data and ensure that they abide fully... read more →
Susan Glenn

PR Pros Share Their Tips for Strategic and Creative Brand Promotion


Who better to bridge the gap between marketing and PR than the American Marketing Association of San Francisco (AMA SF) and the Public Relations Society of America, San Francisco (PRSA-SF). At their partnered event, Getting Creative with your PR: Leveraging Creative to Make Better Pitches, a panel comprised of three... read more →