Blog

H/L Presents: Key Consumer Trends 2025

admin
January 17, 2025
Advertising

As we navigate the evolving landscape of consumer behavior in 2025, marketers face both challenges and opportunities in connecting with their audiences. A comprehensive new research report from H/L offers valuable insights into the changing dynamics of consumer preferences, spending patterns, and brand relationships. The research team has uncovered 6... read more →

AI & Marketing: Top Panel Lessons

Peter Farago
October 27, 2024
AI, Events, Marketing

The sold-out "Humans in the Loop" panel in San Francisco brought marketing and AI experts together for an engaging discussion on AI's role in the industry. With a mix of insightful commentary and lighthearted moments, moderator Melinda Byerley led a dynamic discussion featuring Anya Cheng, Monifa Porter, and Natalie Lambert.... read more →

Is AI Coming for Your Marketing Job?

admin
October 20, 2024
AI, Marketing

AI is transforming marketing, and it’s just getting started. With large language models (LLMs) now available at scale, rapid improvements are inevitable. The question isn't if AI will affect your job, but how much of it AI will take. Right now, it automates routine tasks and speeds up workflows, giving... read more →

How AI Can Hurt Your Brand

Peter Farago
October 16, 2024
AI, Brand, Events, Marketing

AI’s Blind Spot: Empathy AI is often heralded as a marketing game-changer, enabling personalized content and data-driven decisions. But despite the some discussion of AI’s lack of empathy, the risks it poses to brand messaging are still underestimated. AI doesn’t understand how brand messages resonate emotionally with people—it sees patterns,... read more →

The Future of Marketing with AI

Peter Farago
October 12, 2024
AI, Events, Marketing

As artificial intelligence evolves, its future in marketing looks brighter—and more disruptive—than ever. Marketers who once saw AI as a tool for automating routine tasks now recognize its potential to drive creative innovation, hyper-personalization, and sustainable business practices. AI’s Role in Specialization The future of marketing will be shaped by... read more →

Marketers: Embrace AI or Fall Behind

Peter Farago
October 9, 2024
AI, Events, Marketing

In marketing today, artificial intelligence (AI) is no longer a futuristic concept—it’s an integral part of the toolkit that marketers must master to stay competitive. From content creation to customer segmentation, AI is driving a wave of transformation in how brands engage with their audiences, but many marketers have yet... read more →

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