Blog

Emily Banks

3 Reasons Why Your SMB Needs Instagram


Before the days of Instagram likes, Facebook Live Stories or Twitter re-tweets, businesses had to rely on standard marketing practices in hopes of communicating with customers and prospects. However, neither direct mail, emails nor free swag offer real-time, interactive content with measurable analytics. Social media changed this immensely overtime. On... read more →
Christina Lee

14 Reasons Why You Should Get a Digital Marketing Certificate


Taking Your Next Step: 14 Reasons Why You Should Get a Digital Marketing Certificate
We’re well into 2019, with all the tumult and change that’s going on in our world. Sometimes we get so caught up in the turmoil of the news and politics and intrigue that we get distracted from the importance of paying attention to the day-to-day activities of our lives—like our... read more →
Ekaterina Lyapustina

What Marketers Need to Know about the California Consumer Privacy Act


What Marketers Need to Know about the California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) will come into effect on January 1st, 2020 which will leave businesses and organizations, like yours, who market to California consumers less than one year to make the relevant changes to the way they manage online personal data and ensure that they abide fully... read more →
Susan Glenn

PR Pros Share Their Tips for Strategic and Creative Brand Promotion


Who better to bridge the gap between marketing and PR than the American Marketing Association of San Francisco (AMA SF) and the Public Relations Society of America, San Francisco (PRSA-SF). At their partnered event, Getting Creative with your PR: Leveraging Creative to Make Better Pitches, a panel comprised of three... read more →
Susan Glenn

Community. Partnerships. Opportunity: A Night Networking with Nine Non-Profits


Advancing the community. Building partnerships. Providing opportunities. This was the order of business at the recent Diversity & Inclusion Speed Networking event, a joint venture by the Public Relations Society of America (PRSA) San Francisco and the San Francisco chapter of the American Marketing Association (AMASF). In attendance were nine... read more →
Ekaterina Lyapustina

9 Essential SEO Tips for Getting a Higher SEO Ranking


No one ever wants to experience that troubling and dreaded feeling when you notice that your website is no longer ranking high on SERPs. You immediately go into what experts often call “SEO panic mode” and frantically start looking for a solution. For many websites and e-commerce brands that sell... read more →
Christina Lee

How to Improve Your Performance Review by Learning New Digital Marketing Skills


As digital marketers, we’re numbers focused. We’re constantly measuring results and checking performance metrics. We need to know how well that last email performed, what kind of revenue we’re generating from a pay-per-click campaign, and the social media response to our latest event. It’s the cycle of our work days: We strategize, we market, we measure, we analyze, we adjust—and numbers are... read more →