Blog

Janice Cuban

The Freelance Hustle for a Post-Covid Era


During the coronavirus crisis my business was flourishing, clients were paying, things were great (for a pandemic, anyway). Then, recently the company that runs most everything on your computer abruptly ended my contract after two years due to budget cuts. Suddenly I was in the club that no one wants... read more →
Christina Lee

Four Keys to Pivoting Your Business in Times of Adversity


When the COVID-19 pandemic struck earlier this year, businesses felt the fallout far and wide. But as tough as it has been for businesses, a great teaching moment has been revealed. Leaders have stepped up in unexpected ways to not only ride out the crisis, but to make innovation, creativity... read more →
Rachel Bontempi

Webinar Recap: Navigating the New Normal


In the shadow of an unprecedented period full of new challenges and alterations to social norms, there is a degree of solace in the knowledge that businesses still need to exist and people still need to work. Embracing these challenges and looking not to survive, but rather to thrive through... read more →
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How Pharma Companies Test Marketing Strategies during the Pandemic


The Government and Pharmacies Response to Medication Shortages Recent developments in the US have caused there to be shortages in Personal Protective Equipment (PPE) and various types of medical drugs during the COVID-19 pandemic. The government is working with multiple pharmaceutical manufacturers and engineering companies to keep up with the... read more →
Christina Lee

Six Key Takeaways from The AMA Leadership Summit 2020: Elevate


As the saying goes, “Board members who learn together grow together”, and that’s exactly what the American Marketing Association, San Francisco Chapter (AMA SF) Board did this past weekend. Along with all the other AMA Professional Chapter Leaders across North America, the AMA SF Board participated in its annual AMA... read more →
Holly Park

Six Types of Coronavirus Scams Business Owners Should Watch For


6 Types of Coronavirus Scams Business Owners Should Watch For
COVID-19 has turned our world on its head: businesses have been forced to close their doors, the stock market continues to fluctuate, and unemployment claims are soaring. Business owners and managers are dealing with revenue uncertainty, painful layoffs, and plenty of other stressors. Now, they must add coronavirus scams to... read more →
Akshatha Kamath

Four Ways Content Marketing Plays a Vital Role in Your Organization During the Crisis


Nothing could have prepared us for COVID-19. Brands that survived recession and slowdowns in the past do not have a playbook for the current situation. As you’re reading this, the global economy is dipping and the pandemic is predicted to cost the global economy $2.7 trillion. Naturally, the impact of an economic... read more →