Blog

Shruti Shah

Understanding Your Customer: How Innovation is Changing the Research and Insights Landscape


Understanding Your Customer - Panel
At our recent event, Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape held at the Google Community Space in San Francisco, a panel of leading market researchers shared their insights on how innovation is leading the quantitative and qualitative market research industry. The expert panel... read more →
Vijay Mandeep

Voice Apps: Delivering Personalized Conversational Voice Shopping Experience at Scale


Voice Apps
Success in today’s mobile world means finding new ways to build customer relationships that last. And in today’s multi-channel world, e-commerce businesses expect customers to interact with them through the channel of their preference. According to Harvard Business Review, 73% of consumers use multiple engagement channels in their interactions with... read more →
Akshatha Kamath

9 Content Marketing Influencers to Follow in 2019


Influencer Marketing
Content marketing is at the heart of most organizations today. In fact, a 2019 study by CMI suggests that 93 percent of B2B marketers and 64 percent of B2C marketers say that their organizations are extremely committed to this tactic. Companies are now beginning to look at content more strategically... read more →
Emily Banks
Christina Lee

5 Ways for Businesses to Cut Through the Content Clutter


Cutting Through the Content Clutter
In a crowded marketplace pummelled by social media noise, invasive retargeting ads and content streaming all across digital channels, it’s no surprise that marketers find it more and more challenging to reach their customers. According to the second annual Adobe Consumer Content Survey, over 1,000 consumers who own at least... read more →
Emily Banks
Ekaterina Lyapustina

Is Your Website Optimized for Lead Conversions?


Optimizing your website to generate leads is an essential step in creating a dedicated user base. Unfortunately, it's not as simple as adding a pop-up on your website that says “click here” while you sit back and watch your leads come through the door. With companies competing for customer attention... read more →