Starting this quarter, we’ll be featuring a San Francisco Bay Area nonprofit that is making a big impact. We’re kicking it off with a timely organization, one whose mission has been a critical lifeline during the pandemic. The San Francisco-Marin Food Bank was founded in 1987 and its mission is...
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A closer look at where Gen Z is spending their time, what their passions are, and how to engage with them authentically. Press play to learn more. There is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic, these digital natives (generally born between...
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When companies were forced to go remote due to COVID-19 restrictions, sales prospecting became more difficult, and turning to social media often was the only way to connect and engage with potential customers. Now? It’s come to the forefront as one the most powerful ways to ignite relationships with B2B...
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When I wrote an Adweek article recently, raising awareness for #StopAsianHate, I put out a call to action for my industry to not just care—but to act. So, what has happened in the meantime? A lot. And none of it good. Between then and now, 40+ anti-Asian hate crimes were...
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Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what...
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The AMA SF shines the spotlight on women who are leading marketing innovators in the Bay Area. Our esteemed panel shares how they are navigating their professional lives and the "new normal" with both purpose and vigor. Watch the event recording to uncover: How these experienced marketers are moving forward...
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Self-promotion is the action of promoting or publicizing oneself or one's activities. So why do so many of us, women in particular, feel guilty or uncomfortable doing it? Or avoid it altogether? Self-promotion is both strategy and art. It requires self-awareness as well as knowledge of your environment. The failure...
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