Tips and Tricks from the Event “The Joy and Terror of Freelancing”

Susan Glenn
March 24, 2020
eventbrite, Events, Professional Development
Freelancing

Over the years, brands have been moving their marketing teams in-house, and they’ve also been making them leaner. As a result, they are more heavily relying on outside talent to tackle their project-based marketing needs. In turn, more folks are responding to the call, whether it’s freelancing as their full-time... read more →

Rethinking the AMA SF Brand

Amy Franjesevic
March 4, 2020
About AMASF, Brand
brand, Brand Positioning, Brand Transformation, Rebrand

The San Francisco chapter of the American Marketing Association (AMA SF) recently merged with the Silicon Valley chapter of the organization, rolling operations into San Francisco. At the same time the AMA SF expanded its territory southward, it seized the opportunity to grow to also include a large segment of... read more →

The Marketing Career Accelerater: SF’s Paragon Career Networking Event

Susan Glenn
February 9, 2020
Career Growth, Events, Getting Ahead, Networking, Professional Development
career fair, job fair, Networking, resume workshops

American Marketing Association’s San Francisco chapter has done it again! This year, the annual Marketing Career Accelerator, arguably the paragon of career advancement events in the Bay Area, was held again in General Assembly’s ample and welcoming San Francisco location, and it didn’t disappoint. With a resume review station, a... read more →

Volunteer Spotlight: Meet Brad Dressler

admin
January 18, 2020
About AMASF, AMASF Members, Networking, Volunteer Spotlight
get involved, making a difference, volunteer, volunteer spotlight

The AMA SF wouldn’t be here without the humble support of its volunteer staff who generously give their time and talent to making this non-profit organization a success. To show our appreciation and gratitude, we will be featuring our top volunteers who have grown with the AMA SF, continuously donated... read more →

Kicking off the New Year with your 2020 AMA SF Board of Directors

admin
January 10, 2020
About AMASF, AMASF Members, Networking
Board, Board of Directors, Meet the Board, Volunteers

Photo Credit: Gustavo Fernandez Photography Happy New Year to all of our friends in the AMA SF community! We hope your new year is off to a great start and that you are just as excited as we are about the possibilities that this new decade will bring. This past... read more →

12 Powerful Lessons Learned as a Leader of the AMA San Francisco

admin
December 12, 2019
About AMASF, AMASF Members, Professional Development
AMA, AMA SF, Leadership, Lesssons Learned, Marketing Leadership

As we approach the new year, Maria Gianotti, President of the American Marketing Association’s San Francisco Chapter, 2019-2020, reflects on the challenges and lessons learned running a volunteer organization. Lesson 1: Form relationships first When starting the 2019-2020 board year this past July, I was under the assumption that if... read more →

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools

Susan Glenn
November 15, 2019
Content Marketing, Digital Marketing, Education, Events
customer experience, customer journey, customer journey mapping

When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →

Blog

Tips and Tricks from the Event “The Joy and Terror of Freelancing”

Rethinking the AMA SF Brand

The Marketing Career Accelerater: SF’s Paragon Career Networking Event

Volunteer Spotlight: Meet Brad Dressler

Kicking off the New Year with your 2020 AMA SF Board of Directors

12 Powerful Lessons Learned as a Leader of the AMA San Francisco

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools

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