According to a Harvard Business Review study on the effects of diversity in the workplace, 61 percent of workers surveyed stated that they have faced overt or implicit pressure to cover up their sense of self. From those who experienced such pressure, an overwhelming 66 percent claimed that they lost their sense of an identity. As such, it’s essential for companies to take Diversity and Inclusivity (D&I)...
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In today’s hyper-competitive, vastly connected world, it’s more critical than ever for organizations to stand out. Consumers have increasingly more opportunities (particularly in a digital context) to select their preferred brands from a sea of choices. So how do you increase the chances they will choose yours over the rest?...
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- Christina Lee
- February 28, 2019
- Consumer Technology Marketing, Content Marketing, Getting Ahead, Insights, Professional Development, Social Media
| - digital marketing, digital marketing best practices, digital marketing trends, video, visual, voice
Every December and January, you’ll find articles on wrap-ups of the year that just ended and predictions for the year ahead. It can be rather overwhelming when you read through so many digital marketing trends and technologies that your head begins to spin. To wrap my head around the digital...
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The AMA SF began its new year with another SOLD OUT event: its second annual Career Fair. This year, the event was held at the incredible offices of Yelp. We hear people say, “Career Fairs are a thing of the past!” We at AMA SF don’t believe that is true!...
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In December the American Marketing Association San Francisco partnered with Public Relations Society of America San Francisco to throw “Jingle, Mix & Mingle,” a colorful event held at art-themed bar/gallery, Dada Bar at the heart of the Financial District. In this fun-filled gathering, the Bay Area PR and Marketing worlds...
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Have you ever clicked on an online advertisement to learn more about how their product or service can help you, only to find the content on the landing page was misaligned from what was originally advertised, or to have the content be so cluttered and unorganized that you didn’t even...
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By Shruti Shah On October 16th, the American Marketing Association San Francisco hosted an event where marketing professionals from all levels of different industries gathered for a panel discussion on The Evolution of Marketing and what’s next in the Revolution of Disruptive Marketing. Casual networking preceded the panel discussions giving everyone an opportunity to...
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