The pandemic forced thousands of employees to work from home. As months of lockdown have stretched into 2021, this once-temporary work measure is becoming permanent for many. So now is the time to equip yourself to handle the dynamic of working from home long-term. 1. Set up the Right Remote...
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Over the past year, the pandemic created waves of economic and social transformation unseen in our lifetimes. No company or marketer was safe from the abrupt change as conferences were canceled, marketing plans were scrapped, and offices closed. However, during this past year, I also thought of the famous Henry...
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Hear from these prominent senior marketing leaders as they discuss their secrets to success and how they are facing the challenges of today’s unique market. Also, learn their tips for fast-tracking career growth in a highly competitive environment.
At the beginning of the pandemic, it seemed every major brand wanted to show they understood what "we" were going through. But most ads failed miserably, stuffed with stock footage and clichés that rang false on the authenticity meter. So much so that a parody reel was created that would...
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Message from the President: As this year closes, 2021 offers a new beginning and hopefully a gradual return to normalcy. Even in this challenging year, it’s been wonderful to see our community stay active and engaged through our virtual channels and events. Recently, we were excited to learn, our chapter...
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> Webinar Recording Link Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and...
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If you're a leader or part of a content team, you might have spent a significant amount of this year pivoting to meet the moment. You probably also needed to move faster with shorter content production cycles than ever before. In essense, content creation and distribution radically transformed during 2020...
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