Blog

Susan Glenn

The Marketing Career Accelerater: SF’s Paragon Career Networking Event


The AMA SF Marketing Career Accelerator
American Marketing Association’s San Francisco chapter has done it again! This year, the annual Marketing Career Accelerator, arguably the paragon of career advancement events in the Bay Area, was held again in General Assembly’s ample and welcoming San Francisco location, and it didn’t disappoint. With a resume review station, a... read more →

Volunteer Spotlight: Meet Brad Dressler


The AMA SF wouldn’t be here without the humble support of its volunteer staff who generously give their time and talent to making this non-profit organization a success. To show our appreciation and gratitude, we will be featuring our top volunteers who have grown with the AMA SF, continuously donated... read more →

12 Powerful Lessons Learned as a Leader of the AMA San Francisco


Marketing Leadership
As we approach the new year, Maria Gianotti, President of the American Marketing Association’s San Francisco Chapter, 2019-2020, reflects on the challenges and lessons learned running a volunteer organization. Lesson 1: Form relationships first When starting the 2019-2020 board year this past July, I was under the assumption that if... read more →
Susan Glenn

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools


When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →
Christina Lee

Digital Is the New Marketing: 7 Lessons in Transitioning from Traditional to Digital


Digital Is the New Marketing
Are you 100 percent confident in your digital marketing skills? If not, you’re not alone. Most marketers were trained in traditional marketing methods. As a result, a study by Adobe found only 48 percent of digital marketers think they are highly proficient at Digital Marketing. Why do less than half... read more →
Susan Glenn

Are You Getting Ready? California’s New Privacy Regs Take Effect in 2020


California’s New Privacy Regulations: What Marketers Need to Know Now
As we approach 2020, there’s a buzz brewing across California’s marketers. It has to do with the California Consumer Privacy Act of 2018 (CCPA). In January 1, 2020, the CCPA is set to go into effect, and many businesses must get ready. How much do you invest in being CCPA... read more →