Blog

WATCH | Winning in a Multicultural America

admin
September 27, 2021
Events, Webinars

A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America. Dr. Jake Beniflah, Executive Director at the Center for Multicultural Science, and Erica L. Jacobs, Associate Director, Multicultural Marketing, at The Clorox Company, outline how Clorox, a global CPG leader in cleaning and... read more →

How TikTok Resumes Is Changing the Job Hunt

Danielle Lee
September 22, 2021
Career Growth, Self-promotion, The New Normal, TikTok

They cater our For You Pages without warning, overrunning our feeds with content we didn’t ask for (but secretly wanted), and continually feed us videos that tap into our slightest interest, making us scroll further and further. If you’re a social media connoisseur, then you’ll probably know what I’m hinting... read more →

Content Means Business: Align Your Content Strategy With Business Goals

Akshatha Kamath
September 1, 2021
Content Marketing, Growth Marketing, Market Research

You’ve probably realized this by now, but measuring likes, click rates, and downloads will only take your content marketing so far. If you want to invest in content that resonates with your audience and impacts your company’s business, you need to go deeper. Until recently, most companies simply 'did content... read more →

President’s Letter

Gerardo Garcia-Jurado
August 23, 2021
About AMASF, AMASF Members, Professional Development

AMA SF Members, Supporters, and Bay Area Marketing Community, Recently, I took the reins of the AMA San Francisco chapter. It is a big honor and a huge responsibility, one that I take very seriously. I have been fortunate to work and lead world-class teams and organizations; however, this is... read more →

Life 2.0: Lessons and the Path Forward After the Pandemic

Guisselle Nuñez
July 28, 2021
Digital Transformation, Events, Insights, Professional Development, The New Normal

It’s been a challenging two years for many of us, but hopefully we are moving past the worst of it, which makes it a good time to step back, take a deep breath, and assess the changes that have occurred. We have had much to learn — and even more... read more →

WATCH | Digital Disruption, Part 1: Five Hallmarks of an Agile Content System

admin
July 26, 2021
Events, Webinars

The first installment of our new 3-part event series entitled “Digital Disruption” tackles the fast-paced nature of Content Marketing. Omar Akhtar, Research Director at Altimeter, and David Novak, Senior Partner at Prophet, will share findings from their annual State of Digital Content study, a global benchmark survey that records the... read more →

Digital Disruption, Part 1: Five Hallmarks of an Agile Content System

Omar Akhtar
July 7, 2021
Uncategorized

The biggest challenge for today’s content producers is to consistently produce personalized content at a large scale, and to credibly impact revenue. Put simply, businesses need to find a way to produce the right content for the right person at the right time and in the right channel. The way... read more →

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