Blog

Mar 07

Tool of the Week: MailChimp


Tool of the Week: MailChimp
By Rebecca Bertoldi Every marketing professional knows how powerful it can be to have a mailing list of interested prospects and customers. It’s your direct line to a person who already likes your brand, so sending them the right message at the right time can turn into sales. For companies... read more →
Feb 26

Tool of the Week: Constant Contact


It can be tedious to draft and design the right email messages for your audience, time them, and maintain correspondence throughout the customer relationship. Constant Contact, as its name implies, allows for appropriately timed communications alongside access to a variety of email templates and easy-to-use customization tools. You will be... read more →
Feb 15

Smart Media Spending for Modern Marketers


As a marketer, you generally trust your brand equity, company growth, and sales with your internal teams, advertising agencies and consultants.  You focus on crafting your “Go to Market Plan”, media strategy & activation, data integration, marketing automation, and demand generation against budgetary constraints and operational inefficiencies. The key question... read more →
Feb 13
Feb 07

2018 AMA SF Career Fair Highlights


Thank you to everyone who came out to our SOLD OUT career fair! We hope you learned from and were inspired by our two speakers, Lisa Gibello and Stephen Litman, and enjoyed networking with various recruiters. After the first round of networking, Lisa Gibello from The Creative Group educated us... read more →
Feb 05

Tool of the week: Trello


Example of an editorial calendar managed through Trello Whether you’re trying to manage an editorial calendar or are working to coordinate general marketing activities, project management is always a challenge. Even if you’re working on your own, staying organized can be challenging. While there are a variety of project management... read more →
Jan 25