Cat Schmidt

Marketing Manager at Specialty’s Café & Bakery. Specialty’s combines great tasting wholesome food, fresh baked goods and breads with its easy ordering and technology to fuel a business professional’s workday.

Your top priority each day?

Each day I work to find the best way to make our customers’ experiences the best they can be. I work across many types of customer touch points because we offer regular counter service, online ordering and in-store kiosks. Our customers may use one or all three ways to order, depending on their needs and what they are looking for.

Purchasing has never been easier for the buyer and more complicated for the seller. Delighting customers can take on many different paths for us.

Scandal or Veep? Both make me laugh.

PBR or Moscow Mule? Moscow Mule.

Robert Downey or Benedict Cumberbatch? I’ll take the new Sherlock.

Croissants or muffins? Any and all pastries.

East Coast or West Coast? I’ve always been a Californian.

What’s ahead for marketers? What do we need to learn?

Data is the new star of marketing. The collection and use of data is changing marketing. I hope that’s a good thing and that we can make great marketing decisions that are better targeted, insightful and based on what customers want.

The way we interact with customers has changed, as well. Their voice is so important today. We no longer “talk at” customers. We want to engage with them and shape offers and products based on their needs.

It’s an exciting time. I’m energized and want to win customers over with more innovative products. After all, it’s much more fun to delight someone.

Why SF AMA?

SF AMA equals instant knowledge. The breadth of experience of its members covers all disciplines of marketing. So if you need to get up to speed on a new marketing trend (and marketing trends are ever changing), you can reach out to a number of subject matter experts and make the right connections. SF AMA cuts through the clutter.

Contact Cat Schmidt

LinkedIn: https://www.linkedin.com/in/catschmidt

By Mary Thorsby, content strategy, creation and distribution, project management and promoter of all good things.