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By Cat Schmidt, Marketing Consultant The holidays have come and gone, and there is always one in the bunch that can’t quite get their holiday card and letter out until after the New Year. The calendar year of 2014 was a great year for the sfAMA. A lot was...
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Your customers are making their own goods in the Maker Movement and sharing their resources, rather than buying them from you! Do you know why? We’ve conducted pragmatic research via interviews and other methods to find out. Consumers don’t need to continually buy from traditional companies because they are making, sharing, renting and lending goods...
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Whether we realize it or not, the relationships we build is what fuels the success of our businesses. Failure to nurture the established and new relationships will cause them to wither away as quick as the plants outside that receive neither sunlight nor water. In this fast paced world of...
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This year’s International CES was a record breaker, with more than 170,000 (10K more than last year) nerds, geeks and those of us who work for them gathering in Las Vegas to check out the more than 3,600 booths spread across enough Las Vegas real estate to break our Fitbits....
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Our recent event "In the new P2P collaborative economy" gathered a big crowd and generated a lot of interest and questions from the audience. Our speaker, Jeremiah Owyang, founder of Crowd Companies, shared his vision and passion about the collaborative economy. San Francisco is at the center of the movement! In...
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Now is the time to join San Francisco’s premier professional marketing organization. Join and use promo code "AMAFALL" and you’ll be automatically entered in a drawing to win 1 of 3 Apple iPad Airs in addition to a $30 discount on your initiation fee. DON’T WAIT! The promotion ends November...
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By Brenton Cannizzaro, from Zero Agency, sponsor of the recent SFAMA Start-Up panel event. For anyone working in marketing, especially digital marketing, our professional lives are heavily influenced by advancements and thinking at the intersection of design and technology. What the future is going to look like is anyone’s guess. Futurists...
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