SF AMA equals instant knowledge. The breadth of experience of its members covers all disciplines of marketing. So if you need to get up to speed on a new marketing trend (and marketing trends are ever changing), you can reach out to a number of subject matter experts and make the right connections
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Gabe DeRita Account Executive at Peek. Peek is the Open Table for tours and activities. Peek’s industry-leading tools power real-time online booking for tour operators around the world. Tell us about your marketing philosophy. I believe it’s our job to keep on top of the best tools and practices, help our... read more →
Rebranding can be tricky, especially if your business is established and has a history. Rebranding means overhauling your company’s goals, message, and culture — not just its logo. We thought we’d share some tips that can help ensure a successful rebranding effort. Before you rename, rethink, or redesign, take a... read more →
Every online marketing professional has his or her own ideas about what trends will dominate in 2015. There are a few that are undeniable, such as the continued growth of mobile marketing and the increased use of different social media channels, but what does this all mean to marketers? It’s... read more →
Whether we realize it or not, the relationships we build is what fuels the success of our businesses. Failure to nurture the established and new relationships will cause them to wither away as quick as the plants outside that receive neither sunlight nor water. In this fast paced world of... read more →

