More from Akshatha Kamath

9 Content Marketing Influencers to Follow in 2019

• Akshatha Kamath
• August 12, 2019
• Content Marketing, Influencer Marketing
|
• Content Marketing, content marketing influencers, influencers

Content marketing is at the heart of most organizations today. In fact, a 2019 study by CMI suggests that 93 percent of B2B marketers and 64 percent of B2C marketers say that their organizations are extremely committed to this tactic. Companies are now beginning to look at content more strategically... read more →

Tips on Creating the Most Engaging Content for Your Audience

• Emily Banks
• July 30, 2019
• Content Marketing
|
• content creation, Content Marketing, engaging content

The competition for your audience’s attention is fierce. From advertisements to social media comments to blog posts, we are bombarded with a variety of content every day. In fact, more than three million blog posts and 380 million tweets are published daily. When coming up with content ideas, consider your... read more →

5 Ways for Businesses to Cut Through the Content Clutter

• Christina Lee
• July 16, 2019
• Content Marketing, Getting Ahead, Online Marketing
|
• clutter, Content Marketing, content noise, noise, reaching your audience

In a crowded marketplace pummelled by social media noise, invasive retargeting ads and content streaming all across digital channels, it’s no surprise that marketers find it more and more challenging to reach their customers. According to the second annual Adobe Consumer Content Survey, over 1,000 consumers who own at least... read more →

The Importance of Evergreen Content In Your Content Marketing Strategy

• Emily Banks
• June 26, 2019
• Content Marketing, Digital Marketing
|
• content creation, evergreen content

Content is king, but first, you need an audience to find and consume your content. To attract your target audience, your content needs to be optimized for search engines to continually rank high in Internet searches. To rank high in searches, your content needs to retain its value over time.... read more →

5 Brands that Turned to Content Marketing to Drive Results

• Akshatha Kamath
• May 30, 2019
• Content Marketing, Insights
|
• Content Marketing

Years before they coined the term 'content marketing', companies have been practicing content marketing in some shape or form whether it was through magazines, articles, newsletters, or some form of print. Over a century ago, John Deere, owner of an agriculture and construction machinery company launched The Furrow, a legendary... read more →

Master Digital Marketing with the 3 Vs: Voice, Video and Visual

• Christina Lee
• February 28, 2019
• Consumer Technology Marketing, Content Marketing, Getting Ahead, Insights, Professional Development, Social Media
|
• digital marketing, digital marketing best practices, digital marketing trends, video, visual, voice

Every December and January, you’ll find articles on wrap-ups of the year that just ended and predictions for the year ahead. It can be rather overwhelming when you read through so many digital marketing trends and technologies that your head begins to spin. To wrap my head around the digital... read more →

How to Reach Your Customers While Protecting Their Privacy

• admin
• October 3, 2018
• Advertising, Business Development, Consumer Technology Marketing, Content Marketing, Online Marketing, Professional Development, Programmatic Advertising

Gone are those days when the marketplace was just a place for the transaction of goods and services in return for monetary benefits. With the advancement of digital technology in the field of advanced data sciences and big data management today’s business world is much more focused on the collection... read more →

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