This is the second piece of a three-part blog series exploring the marketing shifts that defined 2025, and what they mean for 2026. In Part I: AI After the Hype — From Tool Adoption to Strategic Advantage, we explored how AI adoption without strategy created overwhelm instead of advantage, and... read more →
More from Jussara Barbosa
Marketing did not simply evolve in 2025; it genuinely reset itself. For more than a decade, growth ran on reach, relatability, and rapid experimentation at scale. That approach still works in pockets, but it no longer guarantees durable advantage. AI leveled production capabilities across teams. Distribution became cheaper and more... read more →
In Episode 7 of Misadventures in Marketing, hosts Peter Farago and Steve Haney dive deep into one of the biggest tensions in marketing today: AI has made content creation cheap, fast, and endlessly scalable—yet capturing attention has never been more difficult. As Peter puts it, “Content is so cheap to... read more →
In Season 2, Episode 4 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney dive headfirst into the chaos that ensues when a meticulously crafted GTM plan gets absolutely obliterated by reality. Or as Mike Tyson famously put it, "Everyone has a plan until they get punched... read more →
AI is creating opportunities for marketers to succeed on the job in new ways. Recently, the AMA San Francisco Chapter partnered with Steven Fraga of Prompt Yes! to host “The AI Edge,” a hands-on workshop that showed how marketers can use AI to effectively to drive creative and strategic impact.... read more →
Generative AI didn’t just disrupt your marketing funnel—it devoured it. In this episode of Misadventures in Marketing, Peter Farago and Steve Haney revisit the classic debate—cast wide nets or throw sharp spears—but this time through the lens of AI-powered marketing. The rise of LLMs and generative search summaries has rewritten... read more →

