In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney unpack the seismic shift from search engine optimization (SEO) to generative engine optimization (GEO). They explore what it means for marketers now that consumer behavior is skipping 10 blue links in favor of instant answers from AI... read more →
More from Rinita Datta
Season 2 of Misadventures in Marketing opens with a bang—and a browser full of AI tabs. In this episode, Peter Farago and Steve Haney go deep on how they actually use generative AI tools in their marketing work. Not in theory, but in the day-to-day grind of writing content, building... read more →
The sold-out "Humans in the Loop" panel in San Francisco brought marketing and AI experts together for an engaging discussion on AI's role in the industry. With a mix of insightful commentary and lighthearted moments, moderator Melinda Byerley led a dynamic discussion featuring Anya Cheng, Monifa Porter, and Natalie Lambert.... read more →
AI is transforming marketing, and it’s just getting started. With large language models (LLMs) now available at scale, rapid improvements are inevitable. The question isn't if AI will affect your job, but how much of it AI will take. Right now, it automates routine tasks and speeds up workflows, giving... read more →
AI’s Blind Spot: Empathy AI is often heralded as a marketing game-changer, enabling personalized content and data-driven decisions. But despite the some discussion of AI’s lack of empathy, the risks it poses to brand messaging are still underestimated. AI doesn’t understand how brand messages resonate emotionally with people—it sees patterns,... read more →
As artificial intelligence evolves, its future in marketing looks brighter—and more disruptive—than ever. Marketers who once saw AI as a tool for automating routine tasks now recognize its potential to drive creative innovation, hyper-personalization, and sustainable business practices. AI’s Role in Specialization The future of marketing will be shaped by... read more →

