The world of digital marketing can be chaotic and exciting. Changes in technology create daily opportunities for brands in every industry, and you don’t have to know too much about TikTok, Instagram, or other social media apps to understand their impact. With more users swapping in-store visits for the comforts... read more →
Dear AMA SF community, As the AMA SF chapter enters its new fiscal year and I begin my second term as Chapter President, I’ve been reflecting on the year just completed – both the challenges and the achievements of AMA SF. Our theme for 2021-22 was Reactivate-Reconnect. Our efforts aimed... read more →
Content marketing is a must in anyone’s marketing strategy for various reasons. For instance, you can save money on marketing costs while growing your quality leads list. You also have an opportunity to build customer relationships unlike any other. But if you’re not prioritizing accessibility in your content marketing, you... read more →
Content marketing is at the heart of most organizations today. According to a 2022 study by Semrush, 47% of marketers say that their organizations are extremely committed to this tactic. Companies continue to look at content more strategically and are willing to invest more time and dollars in this area.... read more →
Many small businesses recognized the importance of e-commerce and online marketing during the COVID-19 pandemic — but while having a good-looking website and top-notch social media content may have sufficed during those tough times, business owners now need to get more strategic about their online presence. If you want to... read more →
Customer journey mapping is a powerful tool for identifying customer touch points and performing a company- wide reality check about the customer experience. Understanding your customer's journey also will help you design brand experiences that not only convert, but also make the experience with your brand memorable. For this article... read more →
The American Marketing Association San Francisco chapter hosted a fireside chat on March 23rd, 2022 in celebration of Women’s History Month, where we were joined by executives from Peloton, Talkspace, and Women in Revenue. Watch now to hear the panelists discuss: How marketing and audience engagement strategies are shifting, and... read more →

