Over the years, brands have been moving their marketing teams in-house, and they’ve also been making them leaner. As a result, they are more heavily relying on outside talent to tackle their project-based marketing needs. In turn, more folks are responding to the call, whether it’s freelancing as their full-time... read more →
The San Francisco chapter of the American Marketing Association (AMA SF) recently merged with the Silicon Valley chapter of the organization, rolling operations into San Francisco. At the same time the AMA SF expanded its territory southward, it seized the opportunity to grow to also include a large segment of... read more →
American Marketing Association’s San Francisco chapter has done it again! This year, the annual Marketing Career Accelerator, arguably the paragon of career advancement events in the Bay Area, was held again in General Assembly’s ample and welcoming San Francisco location, and it didn’t disappoint. With a resume review station, a... read more →
The AMA SF wouldn’t be here without the humble support of its volunteer staff who generously give their time and talent to making this non-profit organization a success. To show our appreciation and gratitude, we will be featuring our top volunteers who have grown with the AMA SF, continuously donated... read more →
As we approach the new year, Maria Gianotti, President of the American Marketing Association’s San Francisco Chapter, 2019-2020, reflects on the challenges and lessons learned running a volunteer organization. Lesson 1: Form relationships first When starting the 2019-2020 board year this past July, I was under the assumption that if... read more →
When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →