Marketing did not simply evolve in 2025; it genuinely reset itself. For more than a decade, growth ran on reach, relatability, and rapid experimentation at scale. That approach still works in pockets, but it no longer guarantees durable advantage. AI leveled production capabilities across teams. Distribution became cheaper and more... read more →
More from Jussara Barbosa
Our flagship podcast, Misadventures in Marketing, is back with Season 3! In the first episode, Stage Ready, Steve Haney and Peter Farago unpack a topic that many marketing teams still underestimate: public speaking. Rather than treating speaking as a personal perk or a branding afterthought, Steve and Peter framed it... read more →
Whether selling lipgloss with a side of board diversity, promoting robots through fortune cookies, or putting Will Ferrell “Everywhere,” Bay Area marketers did not disappoint in last week’s Excellence in Marketing Awards from the American Marketing Association San Francisco. After a 15 year hiatus, the awards kicked off again with... read more →
You might not be launching a Hollywood blockbuster. But if you’re a marketer, you’re still chasing attention, credibility, and momentum—and marketing awards can help you get there. They’re not just about prestige. Whether you’re in B2B or consumer, marketing awards offer proof—evidence that something you did worked, and that others... read more →
AI’s Blind Spot: Empathy AI is often heralded as a marketing game-changer, enabling personalized content and data-driven decisions. But despite the some discussion of AI’s lack of empathy, the risks it poses to brand messaging are still underestimated. AI doesn’t understand how brand messages resonate emotionally with people—it sees patterns,... read more →
AMA SF spoke with Heavenly Johnson , Head of Marketing at San Francisco-based career development platform Reforge, to learn the key role consistency plays in marketing to diverse, multicultural communities. Here, you’ll learn Johnson’s take on what customers expect from brands, on treating awareness months as highlights and not singular... read more →

