Kristy LoRusso – National CMO, Kaiser Permanente
Kristy LoRusso is National Chief Marketing Officer at Kaiser Permanente. She was appointed to this role in 2020 and most recently served as Interim National Chief Marketing Officer and as Vice President of Digital and Direct Marketing. LoRusso joined Kaiser Permanente in 2007 as Senior Director of Database Marketing. Prior to joining Kaiser, she served as Director of Consumer Marketing at Primedia Magazines Inc. Before that role, she was Senior Manager of Search Marketing at Yahoo! Inc. LoRusso began her career at Time Inc., and held various leadership positions, including Assistant Director of Consumer Marketing, Manager of Consumer Marketing and Associate Manager for Time Magazine. She holds a Bachelor’s degree in Psychology from the University of Connecticut.
Rachel Heit – CMO, San Francisco Giants
Rachel Heit joined the Giants in 2023 as the club’s Chief Marketing Officer. Heit oversees the strategy and execution of the club’s marketing and brand which includes content, in-game entertainment, archives, social media, promotions, special events, channel marketing and broadcasting. She also oversees business analytics and the club’s retail and authentication departments, and is the executive sponsor for Momentum, the Giants women’s ERG. Heit brings over 20 years of consumer marketing experience across technology, e-commerce and consumer products. Most recently she was Vice President of Consumer Growth Marketing at Yahoo. She has a BA in Applied Mathematics from Harvard University and MBA from the Stanford Graduate School of Business. Heit serves on the board of the San Francisco Chamber of Commerce. Heit lives in San Francisco with her husband, Michael and children, Leila and Kenan.
Jakki Geiger – 3X CMO, GTM Advisor
Full-stack CMO with 20 years of experience driving growth for enterprise B2B SaaS companies. Passionate about data, analytics and AI. Advisor, Mentor, Speaker, Moderator, Author. 3 Acquisitions. 2 $120M Funding Rounds.
GTM Strategy & Execution: 1. 32% growth in ARR in 12 months with focus on becoming cash-flow positive. 2. 50% growth in 12 months and $120M Series E funding round. 3. 100% growth in 2 years and $120M Series E funding round.
Expert in driving customer acquisition and executing land-and-expand strategies in enterprise and mid-market accounts in sales-led growth (SLG) models. Skilled at marketing to business, IT, data and analytics leaders and enterprise architects.
Preethy Padmanabhan – CMO, Board Director, Podcaster
She has 20+ years of high-tech leadership experience spanning marketing, product, sales, and engineering, growing from engineer to business leader across startups with successful exits (2 IPOs, 1 PE) and now serves as startup advisor and investor with an ecosystem of 100+ venture investors and 1000+ VP/CXOs, delivering 5-10X business growth across hardware, software, and SaaS models through expertise in product marketing, go-to-market strategy, demand generation, and team management of 15-20 direct reports and cross-functional teams of 50-100, while serving as Board Director for Nextstem.ai, advisor for Sendoso and ChargeLink, hosting the 10X Growth Strategies podcast, and speaking at industry events including TiEcon, Grace Hopper, and Marketing 2.0.
Gretchen Koch – The Talent Studios, Ex-Head of Marketing Peet’s Coffee
A marketing and growth leader with 18 years of operating experience in the Food & Beverage sector, Gretchen is an Associate Partner at The Talent Studios, a retained executive search firm focused on the modern consumer. She began her search career at Russell Reynolds Associates, placing C-suite and senior leaders across Food & Beverage, AgTech, EduTech, and Consumer Services. Previously, she served as Head of Marketing at Peet’s Coffee, following early roles in strategy consulting at PwC and Swander Pace / Kurt Salmon Associates. Gretchen holds an MBA from Northwestern University’s Kellogg School of Management and a B.S. in Economics from the Wharton School at the University of Pennsylvania.
Marc Viale – Lab415, ex-CRO The Real Real
I leverage my extensive experience in the marketing space to help pre-IPO companies overcome their growth challenges. With over 30 years of expertise, I provide tailored solutions that are designed to foster sustainable and long-term success. My goal is to empower businesses to achieve their full potential and reach new heights. I also advise many pre-ipo companies, contributing to their strategic direction and growth initiatives. I am passionate about helping businesses thrive and creating value for all stakeholders.
Dr. Ty’ya Tahara Pettis – President, AMA New Jersey | Brand Marketing & Communications Strategist
Dr. Ty’ya Pettis is a seasoned Brand Marketing & Communications Strategist with over a decade of experience driving marketing initiatives for national and regional brands in the real estate sector. As the current President of AMA New Jersey, she leads the chapter’s strategic direction, fostering collaboration and creating opportunities for professional growth within the marketing community.
Dr. Pettis has a proven track record of success, including leading the corporate communications and marketing operations for a privately held real estate company with $2 billion in assets. Her expertise spans brand strategy, digital marketing, public relations, and data-driven decision-making. She is passionate about creating culturally responsible marketing campaigns that align with organizational goals while enhancing stakeholder engagement and brand equity.
Her commitment to excellence is reflected in her academic achievements, including a Doctorate in Business Administration with a focus on integrating corporate socio-political activism into brand strategy and corporate brand communications. Recognized as a Certified Digital Marketing Professional (CDMP®) and Professional Certified Marketer (PCM®), Dr. Pettis also holds certifications in social marketing and diversity leadership.
Alok Jain – Sr. Director – Patient Relationship Management
Alok is a healthcare-focused CRM and customer experience leader, currently serving as Sr. Director of Marketing at Affordable Dentures & Implants. With a background spanning retail and health services, Alok specializes in developing patient engagement strategies that improve retention and continuity of care — even in high-volume, episodic treatment environments.
He brings a strategic lens to customer data, helping organizations better understand and support patient journeys through thoughtful segmentation, lifecycle planning, and experience design. Alok is also actively involved in the marketing community, serving as EVP of Marketing & Communications for AMA DFW.
Aboli Rajendra – Head of Lifecycle & Product Marketing
Aboli Rajendra has a diverse work experience spanning various roles in marketing. She is currently working as the Director of Marketing at Credible since 2023. Prior to this, she held multiple positions at Sundae, including Director of Marketing, Head of Lifecycle and Product Marketing, and First Lifecycle and Product Marketing Lead. At Sundae, Aboli Rajendra played a key role in scaling the company’s lifecycle and product marketing programs, hiring and mentoring a team, and making critical business decisions. Before Sundae, Aboli Rajendra worked at Prosper Marketplace as the Head of Paid Digital and Lifecycle Marketing, Head of Lifecycle Marketing, and Email Marketing Lead.
Kyle King – Senior Director, Global Marketing, SF Travel
Global marketing leader with 10+ years experience shaping destination, hospitality, and entertainment brands through digital strategy, paid media, and creative alignment.
Kyle currently lead global marketing for San Francisco Travel, overseeing brand, content, paid and organic media, digital platforms, social strategy, international co-ops, and meetings/groups marketing — while collaborating closely with PR, tourism, partnerships, and the arts.
Previously, he managed integrated marketing strategy for MGM Resorts and the LVCVA, where he led planning across key sports and luxury partnerships — including media efforts with the Las Vegas Raiders, Golden Knights, F1, Rolex, and Mastercard.
Susan Edmonds – Sr. Director, Kargo and SFBig past President
IAB Sales Person of the year, with a demonstrated history of working in marketing and advertising. Skilled in Audience and Solution Based Selling, Sales Growth and Retention, Digital Strategy, Media Buying, Digital Marketing, Digital Media, Connected and Linear TV and Custom Content Development, and Mobile Advertising.
Eric Weidner – Owner Workbox and past AMA SF President
Eric has been an AMA SF member since 2010. His vision for a successful AMA SF is to bring together technology, knowledge and thought leadership to help others in the marketing community succeed. He wholeheartedly believes his fellow members and the AMA SF’s resources have helped him stay informed and connected to the overall practice of great marketing. As the owner of Workbox, Eric provides leadership to his clients by tapping into his extensive marketing and technology background to design and build websites and web apps, and run sophisticated online marketing campaigns for clients such as Jazz Pharmaceuticals, Axsome Therapeutics, and DiffusionData.
Thomas Moyer – AMA SF President and Media Director
In his role, Thomas leads the integrated media team to drive strategy and media activation for his clients. Thomas brings a decade of experience working with Fortune 500 clientele across the agency, publisher and technology sides of the digital business in roles that include media, sales engineer and product marketing. Thomas has worked with a diverse clientele such as: AAA, Capital Group, Logitech, Workday, Puerto Rico Tourism Company, Hotwire, Microsoft, and many others. Further, Thomas is a part time professor at UCSC Extension teaching digital marketing related courses. Finally, Thomas has been a judge for the 1.4 Film Awards, Marketing Excellence Awards, and the Miss Oregon pageant.