Blog

Can Marketing Awards Support Brand Strategy?

• Peter Farago
• May 9, 2025
• Awards, Brand, Marketing, Uncategorized

You might not be launching a Hollywood blockbuster. But if you’re a marketer, you’re still chasing attention, credibility, and momentum—and marketing awards can help you get there. They’re not just about prestige. Whether you’re in B2B or consumer, marketing awards offer proof—evidence that something you did worked, and that others... read more →

Reference Customers Are a B2B Marketing Must

• Peter Farago
• May 3, 2025
• Customer Marketing, Podcast
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• blog, MARKETING, Sales Enablement

Reference customers are the most valued asset in B2B marketing, trusted by other customers and prized by Sales teams. We all know that marketers love telling stories—but there's one that's always better when someone else tells it: your customer's success story. In this week's episode of Misadventures in Marketing, hosts... read more →

Creating Extraordinary Sustainable Events: A Roadmap to Net Zero

• Peter Farago
• April 23, 2025
• Event Marketing, Sustainability

Sustainability is no longer just a buzzword in the event industry. As the demand for eco-friendly practices grows, it’s reshaping the way organizations approach event planning. From reducing carbon footprints to aligning with corporate social responsibility (CSR) goals, sustainability is becoming a critical factor in delivering impactful experiences. But what does... read more →

Marketing Metrics Love-Hate Relationship

• Peter Farago
• April 17, 2025
• Marketing, Metrics, Podcast

Marketing Metrics: Marketers often see them as both essential and intimidating. On this week's Misadventures in Marketing podcast, we tackled the sometimes confusing yet always indispensable world of marketing metrics. Marketing Metrics: Necessary, but Not Always Fun Peter Farago admits right away: “I love insights, but getting the data right... read more →

Product-Led. What Now?

• Peter Farago
• April 9, 2025
• Growth Marketing, Podcast, Startup Marketing

If you’ve heard the term “product-led growth” and wondered what it means, you’re not alone. It’s one of those phrases that sounds like Silicon Valley speak, but is a desirable way companies can grow rapidly, especially in tech. This week on Misadventures in Marketing, AMA SF’s new podcast, hosts Peter and... read more →

Super Bowl Ads Wrap Up

• Thomas Moyer
• February 24, 2025
• Advertising

Earlier this month, Duncan Channon hosted the AMA SF for our "Superbowl Commercial Showdown" event in San Francisco.  It featured advertising veterans Taylor Shea King, David Morrissey, Adam Flynn,  Gerardo Garcia-Jurado, and moderator Andy Berkenfield. These industry insiders offered their unique takes of this year's Super Bowl commercials, highlighting standout... read more →

H/L Presents: Key Consumer Trends 2025

• admin
• January 17, 2025
• Advertising

As we navigate the evolving landscape of consumer behavior in 2025, marketers face both challenges and opportunities in connecting with their audiences. A comprehensive new research report from H/L offers valuable insights into the changing dynamics of consumer preferences, spending patterns, and brand relationships.  The research team has uncovered 6... read more →

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