Blog

What AI can’t replace on a marketing team and what should you outsource to AI

• Rinita Datta
• July 3, 2026
• AI, Marketing

A marketing head sits down to plan next year's budget and hits the same fork every operator hits. Hire the work in-house, or rent it from an agency. This year a third option crashed the meeting, and its name is AI. That fork is what Steve and Peter took apart... read more →

Founder-led marketing: who’s actually driving the brand

• Rinita Datta
• July 2, 2026
• B2B, Marketing

A board tells a technical founder to go hire a CMO, and he does it. Then the CMO hands the CEO actual marketing tasks, and he realizes that he never wanted to do marketing. He wanted the box checked, not the workload. Now there's a person on the payroll asking... read more →

Generative engine optimization: what GEO and AEO require

• Rinita Datta
• June 22, 2026
• AI, SEO

In May 2026, Ahrefs analyzed 137,000 domains and found something brutal. 97% of llms.txt files got zero requests from AI retrieval bots. The bots that did show up were mostly SEO audit tools and generic crawlers. Not PerplexityBot,  OAI-SearchBot or Claude-SearchBot. Those three combined accounted for 1.1% of requests. Vendor... read more →

Fostering a beautiful friendship between sales and marketing

• Manoj Gunti
• June 8, 2026
• Podcast, Product Marketing

It's the last week of the quarter, and the number is short. You can feel the gravity bending the whole company toward the sales team - the desperate CEO, the VP of sales who suddenly gets whatever he asks for, the budget line that was supposed to fund next year's... read more →

The Artist Is the Planet: Marketing When Distribution Is Free

• Manoj Gunti
• June 7, 2026
• Marketing, Podcast

There was a time when the most important thing in music marketing was a piece of cardboard. Getting your artist's CD onto the end cap at the front of the store - and keeping a rival rep from quietly sliding it to the back - could decide a release. Then... read more →

Build AI-Ready Launch Strategies Without Losing the Human Touch

• Ipsita Bhattacharya
• May 23, 2026
• AI, Consumer Empathy, Launch, Product Marketing

Every product marketer has felt the pressure by now. AI tools are everywhere, adoption is accelerating, and the expectation—spoken or not—is that you are using them. The harder question is not whether to use AI. It is whether, in reaching for speed and scale, you are quietly outsourcing the things... read more →

Pitch Deck Storytelling: Your Slides Are Footnotes

• Rinita Datta
• May 15, 2026
• B2B, Branding, Podcast

On Season 3, Episode 5, Pitch, Please! of our Misadventures in Marketing podcast, co-hosts Steve Haney and Peter Farago talked at length about pitch decks. Both have spent years building them for startups, and both kept landing on the same fix: the deck is a footnote, and the speaker is... read more →

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