Blog

Resilience, Discipline, and Reputation: Lessons for Leaders

• Rinita Datta
• March 4, 2026
• AI, Leadership Lens, Podcast

Modern marketing conversations often focus on tools, tactics, and the newest AI breakthrough. Yet the most durable lessons about strategic growth rarely come from software announcements or trend reports. They come from leaders and operators who have spent decades navigating changing technology, economic cycles, and evolving marketing expectations. This theme... read more →

How Modern Marketing Teams Choose the Right Channel Mix

• Rinita Datta
• February 18, 2026
• B2B, Marketing, Podcast

In our latest Misadventures in Marketing episode, Channel Surfing, Steve Haney and Peter Farago tackled a deceptively simple question: how do modern marketing teams figure out which channels actually work, especially when you are starting from a cold start? The short answer, as Steve put it, is that “there’s no... read more →

Identity Over Demographics — The Rise of Micro-Communities

• Jussara Barbosa
• February 17, 2026
• AI, Community

,This is the third and final piece in the three-part series exploring the structural shifts behind that reset and unpacks what they signal for 2026.. In Part I, we examined how AI without strategic clarity creates overwhelm instead of advantage, and why teams must solve real bottlenecks before adopting more... read more →

Social as Infrastructure — When Influence Became Revenue

• Jussara Barbosa
• February 16, 2026
• AI, Social Media

 This is the second piece of a three-part blog series exploring the marketing shifts that defined 2025, and what they mean for 2026. In Part I: AI After the Hype — From Tool Adoption to Strategic Advantage, we explored how AI adoption without strategy created overwhelm instead of advantage, and... read more →

AI After the Hype — From Tool Adoption to Strategic Advantage

• Jussara Barbosa
• February 15, 2026
• AI, Brand

Marketing did not simply evolve in 2025; it genuinely reset itself. For more than a decade, growth ran on reach, relatability, and rapid experimentation at scale. That approach still works in pockets, but it no longer guarantees durable advantage. AI leveled production capabilities across teams. Distribution became cheaper and more... read more →

Lessons from the AMA SF Career Accelerator

• Rinita Datta
• February 10, 2026
• Career Growth, Events

At the AMA San Francisco Career Accelerator, one stark realization surfaced repeatedly: career frustration rarely comes from a lack of skill. It usually comes from misalignment. Marketing professionals are fluent in positioning, narrative, and signal. Yet when it comes to our own careers, many of us default to output over... read more →

More Than a Mic: Strategic Speaking That Drives Growth

• Rinita Datta
• February 9, 2026
• Brand, Growth Marketing, Podcast

Our flagship podcast, Misadventures in Marketing, is back with Season 3! In the first episode, Stage Ready, Steve Haney and Peter Farago unpack a topic that many marketing teams still underestimate: public speaking. Rather than treating speaking as a personal perk or a branding afterthought, Steve and Peter framed it... read more →

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