According to a Harvard Business Review study on the effects of diversity in the workplace, 61 percent of workers surveyed stated that they have faced overt or implicit pressure to cover up their sense of self. From those who experienced such pressure, an overwhelming 66 percent claimed that they lost their sense of an identity. As such, it’s essential for companies to take Diversity and Inclusivity (D&I)... read more →
More from Rishika Kenkre
By Shruti Shah On October 16th, the American Marketing Association San Francisco hosted an event where marketing professionals from all levels of different industries gathered for a panel discussion on The Evolution of Marketing and what’s next in the Revolution of Disruptive Marketing. Casual networking preceded the panel discussions giving everyone an opportunity to... read more →
Gone are those days when the marketplace was just a place for the transaction of goods and services in return for monetary benefits. With the advancement of digital technology in the field of advanced data sciences and big data management today’s business world is much more focused on the collection... read more →
Unique Lead Generation Tips for Non-Sales Pages Visitors often do not make a purchase the first time they land on a website. This is nothing new. Websites must be built in a way that guides potential customers through the sales funnel, wherever they start on it. Many websites miss crucial... read more →
By Rebecca Bertoldi Every marketing professional knows how powerful it can be to have a mailing list of interested prospects and customers. It’s your direct line to a person who already likes your brand, so sending them the right message at the right time can turn into sales. For companies... read more →