By Darlene Crane, Principal, PCI Crane Consulting A stellar panel of Hispanic, multicultural marketing senior directors generated an animated discussion moderated by Dr. Jake Beniflah at the Omni Hotel on June 18th for the sfAMA Chapter. The Hispanic market is now an imperative inside companies and across the nation. The... read more →
By Michael McEnaney Hokey, gimmicky, a passing fad … let’s face it, Augmented Reality (AR) hasn’t received much respect in the tech community over the last few years. The complaints have ranged from lack of true engagement with consumers to simply being too complicated a tech to implement in any... read more →
Rob Fuggetta is founder/CEO of Zuberance, a leading Advocate marketing company, and author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” (John H. Wiley & Sons, Inc.). Join us for an exclusive evening with Rob and the sfAMA on Tuesday April 28 - register here. Q. What’s your... read more →
MARCH 26 and 27, 2014 promocode = SFAMA20sf14 Be sure to stop by the sfAMA booth #2116 to have a cup of coffee and meet some of your fellow AMA colleagues. Ad:tech has some great keynote speakers this year including Sean “Diddy” Combs, Tim Armstrong (CEO of AOL) with Bob... read more →
By Sherri Hansell Here’s what you missed at the January 23, 2014 program, Redefining Mainstream: Multicultural Marketing and the Changing Landscape. A panel of speakers moderated by Jake Beniflah, PhD, Executive Director for the Center for Multicultural Science spoke about the exciting opportunities in the multicultural marketplace. Held at the... read more →
Reported by Christine Oneto, PR Chair On October 29, 2013, sfAMA once again hosted one of our favorite social media gurus, Brian Solis. Not one to disappoint, Brian gave a great talk on his new book: What's the Future of Business (WTF) and, specifically, the topic of: “Building Brands in... read more →