On January 26th, Charlene Li, Principal Analyst at Altimeter, spoke to a room packed with marketers and marketing students seeking to understand where to best focus their energies through the ongoing process of adapting to the digital transformation that started for many of us around 2005. While her talk dove... read more →
More from Eric Weidner
Our November 10 event hosted at the Twitter Aviator Room drew a crowd of professionals interested in learning more about the sharing economies impact on the future of marketing. Jeremiah Owyang presented the Collaborative Economy Honeycomb which showcases new ways businesses are using the crowd to market, transact, and share goods. In... read more →
Creating a Digital Content Factory Speaker: Scot Abel Our October 20th program drew a good crowd of marketers interested in hearing what Scott Abel, The Content Wrangler, had to say about developing quality content. He reiterated what many of us know when developing content – write your content in modules so that... read more →
Our recent event held at the Tony Press Club wine bar was truly a fun affair. The sfAMA had their own area set apart from the rest of the Club where delicious wines and cheeses were served. There were over 70 marketers in attendance, many of whom were attending their first... read more →
By Darlene Crane, Principal, PCI Crane Consulting A stellar panel of Hispanic, multicultural marketing senior directors generated an animated discussion moderated by Dr. Jake Beniflah at the Omni Hotel on June 18th for the sfAMA Chapter. The Hispanic market is now an imperative inside companies and across the nation. The... read more →
By Michael McEnaney Hokey, gimmicky, a passing fad … let’s face it, Augmented Reality (AR) hasn’t received much respect in the tech community over the last few years. The complaints have ranged from lack of true engagement with consumers to simply being too complicated a tech to implement in any... read more →
Rob Fuggetta is founder/CEO of Zuberance, a leading Advocate marketing company, and author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” (John H. Wiley & Sons, Inc.). Join us for an exclusive evening with Rob and the sfAMA on Tuesday April 28 - register here. Q. What’s your... read more →
