The first installment of our new 3-part event series entitled “Digital Disruption” tackles the fast-paced nature of Content Marketing. Omar Akhtar, Research Director at Altimeter, and David Novak, Senior Partner at Prophet, will share findings from their annual State of Digital Content study, a global benchmark survey that records the... read more →
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The AMA SF shines the spotlight on women who are leading marketing innovators in the Bay Area. Our esteemed panel shares how they are navigating their professional lives and the "new normal" with both purpose and vigor. Watch the event recording to uncover: How these experienced marketers are moving forward... read more →
Made accessible to all through the power of Zoom, the San Francisco Chapter of the American Marketing Association recently held an online event, “Marketing Confessions: A Virtual Mix and Mingle.” The attendees were first given an initial introduction as a large group before moving into breakout sessions of 15-20 people... read more →
In the shadow of an unprecedented period full of new challenges and alterations to social norms, there is a degree of solace in the knowledge that businesses still need to exist and people still need to work. Embracing these challenges and looking not to survive, but rather to thrive through... read more →
As the saying goes, “Board members who learn together grow together”, and that’s exactly what the American Marketing Association, San Francisco Chapter (AMA SF) Board did this past weekend. Along with all the other AMA Professional Chapter Leaders across North America, the AMA SF Board participated in its annual AMA... read more →
Over the years, brands have been moving their marketing teams in-house, and they’ve also been making them leaner. As a result, they are more heavily relying on outside talent to tackle their project-based marketing needs. In turn, more folks are responding to the call, whether it’s freelancing as their full-time... read more →
American Marketing Association’s San Francisco chapter has done it again! This year, the annual Marketing Career Accelerator, arguably the paragon of career advancement events in the Bay Area, was held again in General Assembly’s ample and welcoming San Francisco location, and it didn’t disappoint. With a resume review station, a... read more →