Professional Development

More from Eric Weidner

Content Marketing 101: Search Engine Marketing

Eric Weidner
April 26, 2016
Content Marketing, Education, Professional Development

By: Amanda E. McCoy Over the last few months I have been exploring concepts in content marketing, mainly to expand my own knowledge and then share with you, the equally curious self educating reader. The next couple of posts will be looking at SEM, or search engine marketing. Let’s define... read more →

Content Marketing 101: The Role of Native Advertising

Eric Weidner
April 19, 2016
Content Marketing, Education, Professional Development, Uncategorized

By: Amanda E. McCoy According to Joe Pulizzi at the Content Marketing Institute, content marketing and native advertising have a tendency to be used interchangeably, but in doing so we are limiting ourselves, because native advertising is only one way to distribute content. Advertising entails paying a third party for... read more →

Content Marketing 101: Defining Content Marketing

Since the average person is exposed to up to 5000+ advertisements during any given day, marketing experts have been swimming upstream to try and capture the attention of the masses, but this may not be the best approach. Instead of trying to create a record breaking ad campaign, many companies... read more →

A New Introduction to Content Marketing 101

Amanda McCoy
March 29, 2016
Education, Insights, Professional Development

As stated in my first introduction to the Content Marketing 101 series, which now resides on the Traction.co blog, I was extremely new to the world of marketing when I first started as an intern at Traction, which was Buzzstarter content distribution platform. Aside from some academic research that I... read more →

Startup Marketing Words Of Wisdom

Startup CEO? Here's Your Great Marketing Strategy Pep Talk. By Marc Apple A startup company is much more than a killer idea. It’s a business, and as a business, it needs a marketing strategy. Problem is, many startups focus on the technical aspect of things to get off the ground,... read more →

5 Ways to Boost Your Marketing Productivity

Optimize Your Marketing Brain Right Now Marketing is inherently a creative process, but like any job, it’s possible to get stuck in a rut, leaving you with the marketer’s equivalent of writer’s block. Other times, you may just get overwhelmed and wish you had a more efficient way to handle... read more →

The one thing you need to stand out in the marketing space

This is a guest post by Andrew Brosnan. A program director at San Francisco State Extended Learning who oversees a variety of professional development certificate programs. He can be reached at abrosnan@sfsu.edu. Are you competitive? You should be. According to the Bureau of Labor Statistics, California unemployment rates have dropped from... read more →