More from Rinita Datta

GTM Strategy in the AI Era: Plan, Punch, Pivot

• Rinita Datta
• November 11, 2025
• AI, Marketing, Podcast

In Season 2, Episode 4 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney dive headfirst into the chaos that ensues when a meticulously crafted GTM plan gets absolutely obliterated by reality. Or as Mike Tyson famously put it, "Everyone has a plan until they get punched... read more →

Funnel Hacked: What Happens When AI Eats the Buyer Journey

• Rinita Datta
• October 31, 2025
• AI, Marketing, Podcast

Generative AI didn’t just disrupt your marketing funnel—it devoured it. In this episode of Misadventures in Marketing, Peter Farago and Steve Haney revisit the classic debate—cast wide nets or throw sharp spears—but this time through the lens of AI-powered marketing. The rise of LLMs and generative search summaries has rewritten... read more →

Will the AI Remember You? Marketing in the Age of GenAI

• Rinita Datta
• October 22, 2025
• AI, Marketing, Podcast

In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney unpack the seismic shift from search engine optimization (SEO) to generative engine optimization (GEO). They explore what it means for marketers now that consumer behavior is skipping 10 blue links in favor of instant answers from AI... read more →

How We AI: Turning Generative Tools into a Marketing Advantage

• Rinita Datta
• October 17, 2025
• AI, Marketing, Podcast

Season 2 of Misadventures in Marketing opens with a bang—and a browser full of AI tabs. In this episode, Peter Farago and Steve Haney go deep on how they actually use generative AI tools in their marketing work. Not in theory, but in the day-to-day grind of writing content, building... read more →

Use AI To Help Your Marketing: Experts Their Share Tips

• Ann Gynn
• September 4, 2025
• AI, Marketing

Ever have that aha moment when someone shows you a trick that shortens the time it takes to do a task? Or have a lightbulb go on when someone explained how a tool could do something you never realized it could? Generative AI presents lots of opportunities for those discoveries.... read more →

e.l.f Beauty, Netflix, PayPal earn top honors in AMA SF’s relaunched Excellence in Marketing Awards

• Peter Farago
• July 31, 2025
• Awards, Brand, Marketing, Marketing Campaigns, Uncategorized
|
• MARKETING

Whether selling lipgloss with a side of board diversity, promoting robots through fortune cookies, or putting Will Ferrell “Everywhere,” Bay Area marketers did not disappoint in last week’s Excellence in Marketing Awards from the American Marketing Association San Francisco. After a 15 year hiatus, the awards kicked off again with... read more →

Marketing Acronym Hell: Welcome to the Funnel

• Peter Farago
• May 17, 2025
• Marketing, Podcast

If you've ever been stuck in a meeting where someone says, “We're waiting on the MQLs to hit our MAP before triggering the TOFU nurture for the SDR handoff,” you're probably deep in marketing acronym territory—and this one’s for you. In Episode 11 of the Misadventures in Marketing podcast, hosts Peter... read more →

Next Page »