B2B

More from Rinita Datta

Mind the Gap: Why So Many Leads Die Between MQL and SQL

In Episode 5 of Misadventures in Marketing, hosts Peter Farago and Steve Haney dive into one of B2B’s most expensive problems: leads falling into the widening gap between MQL and SQL. This is more than a conversion challenge—it’s an operational, cultural, and alignment challenge. This episode goes deeper than the... read more →

3 Reasons Why Email and SMS are Important to Your Marketing Mix

Stephanie Maassen Deason
January 10, 2023
Advertising, B2B, Content Marketing, Customer Experience, Email Marketing, Getting Ahead, Growth Marketing, Marketing Campaigns, Online Marketing

There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →

Is Your B2B Content Missing the Mark? 4 Tips for Connecting with Your Customers

Laurie Weber
April 7, 2021
B2B, Content Marketing, Insights, Market Research

Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what... read more →

Upcoming events

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Feb 1

January 13 - February 24

Digital Marketing Copywriting – January 2026

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Feb 3

10:00 am - 12:00 pm CST

Close the Trust Gap: Tactics for Brand Credibility

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Feb 4

February 4 - February 25

Transform Your Marketing with AI: Hands-On Workshop Series

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Feb 5

10:00 am - 12:00 pm CST

Connect with Younger Generations through Meaningful Marketing

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Feb 11

February 11 - February 12

2026 Organizational Frontline Research Symposium

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Feb 12

All day

B2B

More from Rinita Datta

Mind the Gap: Why So Many Leads Die Between MQL and SQL

3 Reasons Why Email and SMS are Important to Your Marketing Mix

Is Your B2B Content Missing the Mark? 4 Tips for Connecting with Your Customers

Upcoming events

Digital Marketing Copywriting – January 2026

Close the Trust Gap: Tactics for Brand Credibility

Transform Your Marketing with AI: Hands-On Workshop Series

Connect with Younger Generations through Meaningful Marketing

2026 Organizational Frontline Research Symposium

2026 AMA-Sheth Foundation Early Career Consortium

Our Annual Partners