Community Opinion The first in a new series of blogs on important issues affecting our community, by our community #StopAsianHate needs to be more than just a hashtag Eric Toda April 20, 2021 Voice | #INCLUSIONINBUSINESS, #RACIALEQUILTY, #RACISMINAMERICA When I wrote an Adweek article recently, raising awareness for #StopAsianHate, I put out a call to action for my industry to not just care—but to act. So, what has happened in the meantime? A lot. And none of it good. Between then and now, 40+ anti-Asian hate crimes were... read more →
Is Your B2B Content Missing the Mark? 4 Tips for Connecting with Your Customers Laurie Weber April 7, 2021 B2B, Content Marketing, Insights, Market Research Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what... read more →
WATCH | Senior Women Marketing Leaders Share: A Purposeful Path Forward Laliv Hadar March 29, 2021 Digital Transformation, Events, Insights, Professional Development, The New Normal The AMA SF shines the spotlight on women who are leading marketing innovators in the Bay Area. Our esteemed panel shares how they are navigating their professional lives and the "new normal" with both purpose and vigor. Watch the event recording to uncover: How these experienced marketers are moving forward... read more →
Three Keys to Self-Promotion Without Guilt Guisselle Nuñez March 17, 2021 Career Growth, Insights, Self-promotion Self-promotion is the action of promoting or publicizing oneself or one's activities. So why do so many of us, women in particular, feel guilty or uncomfortable doing it? Or avoid it altogether? Self-promotion is both strategy and art. It requires self-awareness as well as knowledge of your environment. The failure... read more →
9 Ways to Avoid Burnout Working From Home Jessica Larson March 2, 2021 Insights, Professional Development, Remote Work, The New Normal | #remotework, #wfh, #ZoomFatigue, BUSINESS The pandemic forced thousands of employees to work from home. As months of lockdown have stretched into 2021, this once-temporary work measure is becoming permanent for many. So now is the time to equip yourself to handle the dynamic of working from home long-term. 1. Set up the Right Remote... read more →
Why Today’s Marketers Need to Work Harder, Faster, and Smarter than Ever Amy Brennen February 24, 2021 Career Growth, Digital Marketing, Digital Transformation, Insights, Online Marketing, The New Normal Over the past year, the pandemic created waves of economic and social transformation unseen in our lifetimes. No company or marketer was safe from the abrupt change as conferences were canceled, marketing plans were scrapped, and offices closed. However, during this past year, I also thought of the famous Henry... read more →
Senior Marketer Success: Challenges & Career Growth admin February 4, 2021 Insights, Professional Development, The New Normal Hear from these prominent senior marketing leaders as they discuss their secrets to success and how they are facing the challenges of today’s unique market. Also, learn their tips for fast-tracking career growth in a highly competitive environment.... read more →