As we navigate the evolving landscape of consumer behavior in 2025, marketers face both challenges and opportunities in connecting with their audiences. A comprehensive new research report from H/L offers valuable insights into the changing dynamics of consumer preferences, spending patterns, and brand relationships. The research team has uncovered 6 major trends that marketers should pay special attention to:

Consumer spending update
Erosion of trust – Trust in brands, government, each other has declined
Focusing and filtering – Consumers demand more tailored experiences, but question use of data
The ultimate wellness flex: Longevity – Moving past general wellness and mental health to living longer
Treat yourself! (Especially at home) – Offering ourselves short-term luxuries and delights
“DEI” has become a four-letter word for brands – Navigating politically charged territory

See Full Report Here

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H/L Presents: Key Consumer Trends 2025

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