For most marketers, failure rarely comes from a lack of effort, intelligence, or creativity. More often, it comes from a far more uncomfortable reality: nobody is paying attention. In Episode 8 of Misadventures in Marketing, titled “When Nobody Cares,” hosts Steve Haney and Peter Farago confront this reality head-on. Rather than... read more →
More from Rinita Datta
In Episode 7 of Misadventures in Marketing, hosts Peter Farago and Steve Haney dive deep into one of the biggest tensions in marketing today: AI has made content creation cheap, fast, and endlessly scalable—yet capturing attention has never been more difficult. As Peter puts it, “Content is so cheap to... read more →
In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney unpack one of the most misunderstood—and often mishandled—responsibilities for marketing leaders: how to show up in a board meeting. CMOs typically get a few minutes to convey progress, surface risks, and signal alignment across the entire GTM... read more →
In Episode 5 of Misadventures in Marketing, hosts Peter Farago and Steve Haney dive into one of B2B’s most expensive problems: leads falling into the widening gap between MQL and SQL. This is more than a conversion challenge—it’s an operational, cultural, and alignment challenge. This episode goes deeper than the... read more →
In Season 2, Episode 4 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney dive headfirst into the chaos that ensues when a meticulously crafted GTM plan gets absolutely obliterated by reality. Or as Mike Tyson famously put it, "Everyone has a plan until they get punched... read more →
AI is creating opportunities for marketers to succeed on the job in new ways. Recently, the AMA San Francisco Chapter partnered with Steven Fraga of Prompt Yes! to host “The AI Edge,” a hands-on workshop that showed how marketers can use AI to effectively to drive creative and strategic impact.... read more →
Generative AI didn’t just disrupt your marketing funnel—it devoured it. In this episode of Misadventures in Marketing, Peter Farago and Steve Haney revisit the classic debate—cast wide nets or throw sharp spears—but this time through the lens of AI-powered marketing. The rise of LLMs and generative search summaries has rewritten... read more →

