Whether selling lipgloss with a side of board diversity, promoting robots through fortune cookies, or putting Will Ferrell “Everywhere,” Bay Area marketers did not disappoint in last week’s Excellence in Marketing Awards from the American Marketing Association San Francisco. After a 15 year hiatus, the awards kicked off again with... read more →
If you've ever been stuck in a meeting where someone says, “We're waiting on the MQLs to hit our MAP before triggering the TOFU nurture for the SDR handoff,” you're probably deep in marketing acronym territory—and this one’s for you. In Episode 11 of the Misadventures in Marketing podcast, hosts Peter... read more →
You might not be launching a Hollywood blockbuster. But if you’re a marketer, you’re still chasing attention, credibility, and momentum—and marketing awards can help you get there. They’re not just about prestige. Whether you’re in B2B or consumer, marketing awards offer proof—evidence that something you did worked, and that others... read more →
Reference customers are the most valued asset in B2B marketing, trusted by other customers and prized by Sales teams. We all know that marketers love telling stories—but there's one that's always better when someone else tells it: your customer's success story. In this week's episode of Misadventures in Marketing, hosts... read more →
Sustainability is no longer just a buzzword in the event industry. As the demand for eco-friendly practices grows, it’s reshaping the way organizations approach event planning. From reducing carbon footprints to aligning with corporate social responsibility (CSR) goals, sustainability is becoming a critical factor in delivering impactful experiences. But what does... read more →
Marketing Metrics: Marketers often see them as both essential and intimidating. On this week's Misadventures in Marketing podcast, we tackled the sometimes confusing yet always indispensable world of marketing metrics. Marketing Metrics: Necessary, but Not Always Fun Peter Farago admits right away: “I love insights, but getting the data right... read more →