By Jerome Pudwill, Marketing Consultant and Freelance Advertising Copywriter It amazes me. But after 35 years as a copywriter and creative consultant for national and international business-to-business and consumer clients, there’s one simple recurring problem that I see which consistently turns...
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By Marc Apple You may not have realized it at the time, but chances are you've taken a demographically targeted Google Consumer Survey upon visiting one of your favorite sites. The good news is that you can start using this innovative platform today to expedite your market research. Say you're...
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MARCH 26 and 27, 2014 promocode = SFAMA20sf14 Be sure to stop by the sfAMA booth #2116 to have a cup of coffee and meet some of your fellow AMA colleagues. Ad:tech has some great keynote speakers this year including Sean “Diddy” Combs, Tim Armstrong (CEO of AOL) with Bob...
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By Sherri Hansell Here’s what you missed at the January 23, 2014 program, Redefining Mainstream: Multicultural Marketing and the Changing Landscape. A panel of speakers moderated by Jake Beniflah, PhD, Executive Director for the Center for Multicultural Science spoke about the exciting opportunities in the multicultural marketplace. Held at the...
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By Maria Gianotti, AVP Special Events & Seminars This year’s sfAMA Holiday Party was the perfect example of how the San Francisco marketing community yet again came together to share experiences, 2013 accomplishments, and support the Bay Area community. We are excited to donate 10% of our ticket proceeds to...
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Spotlight on: Eric Weidner, sfAMA Board Member and Web Expert. Company/Title: Owner, Workbox Inc., since 1997. What it does: We design and build websites to become the hub and center of online marketing for our clients. Background: “Design. Content. Analytics. All became inseparable for us early on,” says Eric. He...
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Reported by Christine Oneto, PR Chair On October 29, 2013, sfAMA once again hosted one of our favorite social media gurus, Brian Solis. Not one to disappoint, Brian gave a great talk on his new book: What's the Future of Business (WTF) and, specifically, the topic of: “Building Brands in...
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