The world of marketing is undergoing a revolution. With 50% of new marketing hires expected to have a technical background by 2015, the hiring landscape for digital marketing professionals is shifting with each emerging trend and technology. So how can job seekers stay relevant? Knowing what’s hot and what is currently...
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By Marc Apple Rumor has it that print is dead. After all, magazines and newspapers are losing out to websites and blogs. Books are becoming content for e-readers, not bookshelves. Tablets are replacing those reams of paper in the office. With all of this going on, it's no wonder why...
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Joseph J. Coplans from SFAMA recently met with Shardul Kiri and Ann Jordan, the founders of UNIT Partners, a brand strategy and graphic design firm found in 2006, to discuss marketing and design. Ann Jordan will also be a panelist at our upcoming event “Print & Digital Unite!” on June...
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By Nate Grau On May 22, 2014 the sfAMA was honored to support the San Francisco State University Marketing Association and 2 year old AMA chapter (SFSUMA for short) in hosting the 2014 marketing graduation ceremony at San Francisco State. This was our biggest collegiate outreach of the year and we...
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By Jerome Pudwill, Marketing Consultant and Freelance Advertising Copywriter It amazes me. But after 35 years as a copywriter and creative consultant for national and international business-to-business and consumer clients, there’s one simple recurring problem that I see which consistently turns...
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By Marc Apple You may not have realized it at the time, but chances are you've taken a demographically targeted Google Consumer Survey upon visiting one of your favorite sites. The good news is that you can start using this innovative platform today to expedite your market research. Say you're...
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MARCH 26 and 27, 2014 promocode = SFAMA20sf14 Be sure to stop by the sfAMA booth #2116 to have a cup of coffee and meet some of your fellow AMA colleagues. Ad:tech has some great keynote speakers this year including Sean “Diddy” Combs, Tim Armstrong (CEO of AOL) with Bob...
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