Blog

Robert Scoble, Technical Evangelist


Robert Scoble is a Silicon Valley native and tech maverick best known for his blog, Scobleizer, which came to fame during his tenure as a technology evangelist at Microsoft. His blog was particularly controversial because while it showcased Microsoft’s products in a good light, it also praised product designs and... read more →

Social TV and the Revival of TV Advertising


By Angela Romero, SFAMA Event Coordinator Social TV Definition from Wikipedia: Social television is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content. Social TV is a new phenomenon that allows viewers to engage with a... read more →

Adapt or Die: Social Branding in the Digital Darwinism Age


By Golden Ashby, SFAMA Director of Social Media & Kathryn Prescott, SFAMA LinkedIn Manager Social Media is all anybody talks about these days. But many organizations fall short of fully capitalizing on the opportunities that exist within social. Perhaps this is because they are approaching the execution of social marketing... read more →

The New Standard for Social Advertising!!!


By, Golden Ashby, SFAMA Social Media Director & Ashley Bening, SFAMA Blog Editor Social Advertising is a rapidly growing field and it is very important to have your process defined before you embark down this new path. Fortunately, we just had Maya Grinberg from Wildfire give us a crash course... read more →

Hot or Not: The Future of Social Networks


By Ashley Bening, SFAMA Blog Editor Social media guru Charlene Li, the founder of Altimeter Group and the coauthor of the bestselling book, Groundswell, spoke at the last SFAMA event: The Future of Social Networks. Charlene spoke to how brands can prepare for the future of social media. She spoke... read more →

The Evolution of Social Media


By Golden Ashby, SFAMA Social Media Director Social media marketing has changed so much over the past few short years. People thought that it was just a tool of marketing or public relations when they first started using it. Now they are starting to understand that it also encompasses advertising,... read more →