All Star Line-Up at SFAMA Sports Marketing Event

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October 18, 2011
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By Ashley Bening, SFAMA (Interim) Blog Manager “My rule is to listen first” – Bryan Srabian On Tuesday September 20, 2011, SFAMA gathered a panel of sports marketing gurus to speak at AT&T Park in San Francisco. The elite group included: San Francisco Giants Director of Social Media, Bryan Srabian... read more →

The War For Innovation – StubHub vs. Ticketmaster

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September 19, 2011
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By Ashley Bening, SFAMA (Interim) Blog Manager Two ticket distributors, StubHub and Ticketmaster, are duking it out in the fight to be leaders in mobile and social innovations. These big trends are something the leaders in the digital world are taking seriously. The winners of this race are finding ways... read more →

Social Media Marketing Metrics All Companies Should Measure

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September 1, 2011
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by Golden Ashby, SFAMA Chair of Social Media, golden.ashby@sfama.org When I first started in my role at the San Francisco American Marketing Association (SFAMA), I blogged about how social media is changing how we define open source marketing. Social media marketing is being used more and more every day by... read more →