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AMA SF Blog
As marketing itself becomes more diverse — and as customers expect authentic, consistent diversity in their marketing — telling those narratives in a respectful and accurate manner becomes paramount. What do marketers need to keep in mind as they explore how to reach new audiences with these stories? To learn... read more →
The AMA SF board brings together talented marketers from across the Bay Area, and we’re proud that many dedicated women give their time and attention to ensure our events, webinars, and marketing go off without a hitch. This Women’s History Month, we’re thrilled to highlight the women who make it... read more →
More than 60% of marketers have utilized artificial intelligence (AI) in their marketing activities so far. Marketing relies on data-driven insights and innovative technologies to connect with our target audiences. But what happens when those very technologies inadvertently reinforce biases and stereotypes? How can marketers ensure that the use of... read more →
AMA SF spoke with Heavenly Johnson , Head of Marketing at San Francisco-based career development platform Reforge, to learn the key role consistency plays in marketing to diverse, multicultural communities. Here, you’ll learn Johnson’s take on what customers expect from brands, on treating awareness months as highlights and not singular... read more →