In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney unpack the seismic shift from search engine optimization (SEO) to generative engine optimization (GEO). They explore what it means for marketers now that consumer behavior is skipping 10 blue links in favor of instant answers from AI... read more →
Season 2 of Misadventures in Marketing opens with a bang—and a browser full of AI tabs. In this episode, Peter Farago and Steve Haney go deep on how they actually use generative AI tools in their marketing work. Not in theory, but in the day-to-day grind of writing content, building... read more →
Did you know? AMA SF has been a proud collaborating partner of the BAARC mentorship program for four years running. Together with PRSA and sfBIG, we've built something truly special—an inclusive space where marketing and advertising professionals at all career stages can learn, grow, and forge meaningful connections. Since BAARC... read more →
Whether selling lipgloss with a side of board diversity, promoting robots through fortune cookies, or putting Will Ferrell “Everywhere,” Bay Area marketers did not disappoint in last week’s Excellence in Marketing Awards from the American Marketing Association San Francisco. After a 15 year hiatus, the awards kicked off again with... read more →
If you've ever been stuck in a meeting where someone says, “We're waiting on the MQLs to hit our MAP before triggering the TOFU nurture for the SDR handoff,” you're probably deep in marketing acronym territory—and this one’s for you. In Episode 11 of the Misadventures in Marketing podcast, hosts Peter... read more →
You might not be launching a Hollywood blockbuster. But if you’re a marketer, you’re still chasing attention, credibility, and momentum—and marketing awards can help you get there. They’re not just about prestige. Whether you’re in B2B or consumer, marketing awards offer proof—evidence that something you did worked, and that others... read more →

