Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and colleagues.
Season 3: Misadventures in marketing
Season 3 of Misadventures in Marketing cuts through AI hype to focus on what actually drives resultsβstrategy, channels, and real human connection. From speaking and channel mix to agency resilience and the evolving B2B journey, each episode blends modern shifts with timeless fundamentals. The takeaway: AI is changing the game, but trust, clarity, and execution still win.
Season 2 of Misadventures in Marketing explores how AI is reshaping every layer of modern marketingβfrom SEO and content to lead gen, PR, and boardroom strategy. Across episodes, it balances experimentation with pragmatism, showing how marketers can adapt to shifting channels, metrics, and buyer behavior without losing strategic footing. The core takeaway: AI amplifies execution, but human judgment, authenticity, and alignment still determine what actually works.
The Misadventures in Marketing podcast is presented by the American Marketing Association San Francisco. Build your network. Learn something new. Have some fun! Become a member today.
