Join us on June 20th at Galvanize as we explore Emerging Trends in Communication. TrendKite, in partnership with Public Relations Society of America (PRSA) and AMA San Francisco (AMA SF), are teaming up to offer a program that will dive into the evolution of technology-powered PR & marketing strategy. With the rise of digital, PR has moved past mention counting and grown into a scalable marketing channel, just like advertising.  We’ve entered the age of “Moneyball PR” which means ALL decisions are backed up with data analysis & tech-powered measurement.Join our live panel discussion on today’s PR & marketing technology trends & see how digital has transformed the very definition of earned media. Attendees can also enter to win 1 of 3 Google Home speakers courtesy of TrendKite!  AGENDA Measure total impact- Use the metrics best for benchmarking & tracking both business and brand impact Be at the innovative forefront –  PR is the catalyst for digital change & tech is integral in solidifying PR’s place in the marketing mix Let’s talk budgets  – Align your goals with the C-Suite’s to increase their interest & investment in earned media Learn from marketing’s digitization – Hear tips & tricks from the experts who […]... read more →

The AMA SF is entering its 8th decade serving the Bay Area and we want you to come celebrate with us! Indulge in appetizers & a hosted bar as we flash back to the past. We’ll be introducing our 2018-2019 AMA SF Board of Directors and making a very BIG announcement you won’t want to miss! Make sure to brush up on your 80s tunes, because someone with a keen ear will win a free pass to every AMA SF event for the upcoming year! Isn’t that rad?!     Venue Sponsor: A big THANK YOU to our venue sponsor The Village for partnering with us to bring you this totally tubular party! Photography Sponsor: Event Sponsor: Thank you, Marbles Found Event Production!... read more →

Need measurable, highly-qualified web traffic for your site? Who doesn’t! Then, you cannot deny the absolute necessity of a well-executed Google Adwords account with Google Analytics for tracking. Most brands never fully realize the advantage of getting these foundational marketing fixtures in place. Don’t miss that opportunity. This session goes well beyond theory and vague best practices. It will walk you through a brief introduction to the platforms, then discuss the tactics and strategies you will want to deploy to see the results you want. Speakers Ryder Meehan and Danny Ng have a combined 24 years of experience in SEO, SEM, growth marketing, analytics and social media and will aid you in optimizing your brand’s approach. Featured Speakers: Ryder Meehan Ryder is a 14-year veteran of online acquisition experience across all digital channels, He has managed digital marketing teams at Samsung Mobile, Fossil, Tatcha, and Razorfish. Ryder launched Meehan Digital in May of 2017, an online marketing agency offering SEO, SEM, growth marketing, analytics and web design services. Danny Ng A technical marketer with 10 years of SEO, SEM, analytics and social media advertising experience, Danny Ng previously was on the eBay marketing team in Australia and launched a marketing consulting […]... read more →

Oakland is growing quickly, and so is our chapter. Come and find out what’s new with the AMA SF and hear about our plans to expand our chapter into the East Bay. Meet and mingle with fellow Bay Area marketers on the rooftop tiki bar at The Overlook Lounge to make the most of one of the last long summer evenings!

Presented by the American Marketing Association San Francisco Chapter Event Details Registration 6pm | Networking 6:30pm | Program 7:30pm-8:30pm | Networking/wrap up 8:30pm-9pm | Speakers: Dan Gordon, Founder Gordon Biersch Brewing Company Marc Pomerleau, Creative Strategy Vice President at Freeman Company Kyle Wong, CEO Pixlee Rob Fuggetta, Founder & CEO Zuberance Moderator: Olivia Christian Panel Content Discussion On What consistent trends have been seen in the Evolution of Marketing and thoughts on what’s next in the Revolution of Disruptive Marketing.  Dan Gordon will offer a case study of the rebranding of the labels of his famous beer for the next Gen. Marc, Kyle and Rob will speak to how they could further the rebrand to market thru Disruptive Marketing. Please Note: there will be an interactive audience participation activity via email in Advanced of this event. If you participate you will be entered to win this Book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force” – we will give you a hint, one of the questions will be, what do you think is next in Disruptive Marketing? This event is open to anyone interested in Marketing and Branding; you don't need to work directly in the industry to enjoy some great […]... read more →

Are you trying to get a foot in the door in the field of marketing? Or, are you trying to build up your skill set to reach the next level of your career? We can help each other. Attend this free event to meet AMA SF board members and find out how to volunteer with the chapter—all over wine and apps, on us. The American Marketing Association San Francisco is looking for smart, talented, responsible people that are interested in: – Business development / sponsorships – Business development / memberships – Marketing and Communications – Email marketing – Graphic design – Branding – Programming – Event planning and production Please reserve your spot by registering for a free ticket.... read more →

Public Relations Society of America San Francisco Bay Area (PRSA-SF) and American Marketing Association San Francisco Bay Area (AMA SF) team up to celebrate the holiday season, co-hosting this year’s Jingle, Mix & Mingle! Get in the holiday spirit with your friends at PRSA-SF and AMA SF at a special holiday party to benefit our friends in the Tenderloin! Mingle in one of San Francisco’s hottest lounges with marketing, PR and communications professionals from across the Bay. Learn about open positions and scout new talent for your organization. Indulge in holiday cheer with light fare, complimentary drinks (depending on ticket purchased), dancing and photo booth fun. Participate in a silent auction to benefit the Tenderloin After-School Program, from which proceeds will go directly to the nonprofit group whose mission is to provide a safe drop-in space for the children of the Tenderloin District. Items up for grabs include restaurant packages, sports memorabilia and much more! We will also collect toys for the San Francisco Firefighters Toy Program. Kindly bring an unwrapped toy for ages infant through 12 — gifts for tweens (bath/body products, jewelry, comic books and SF sports team clothing and accessories) — are in highest demand. Pre-registration is required as space is limited — so […]... read more →

Back by popular demand! Join us the AMA SF as we kick off our 2nd Annual Career Fair! This event sold out last year with over 150 attendees and is sure to sell out again this year. Register now! AMA members will be given free registration during Early Bird pricing period. This Event Will Feature: • Networking opportunities with recruiters and Bay Area Companies • 2019 Salary Guide Presentation by Lisa Gibello, SVP at The Creative Group • Hosted beer, wine, water and light hors d’oeuvres!   Don’t miss out on these exciting new additions to this year’s event! • (3) 30 minute workshops on various Career Building Topics • Marketing Portfolio Review Station – Sign Up when you register Who’s going to be there? (Will be updated on a weekly basis) PLATINUM SPONSOR, FEATURE PRESENTATION & WORKSHOP PRESENTATION BY: The Creative Group (TCG) specializes in freelance, contract-to-hire and full-time placement of the most sought after interactive, design, marketing, advertising and public relations positions in the industry. Top positions include Marketing Coordinators, Digital Marketers, UX Designers, Social Media Managers, Web Designers, and many more. We know your top priority is finding your next gig or full-time role. TCG is personally committed to helping you do just that […]... read more →

Brands need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Stan Phelps’ book “Pink Goldfish” provides a framework for achieving competitive separation by embracing your flaws, instead of fixing them. In this intimate event for AMA SF, Stan will discuss ways that you can leverage your weaknesses into the unique qualities that set your brand apart. The first 40 paid registrants for this event will receive a copy of the book “Pink Goldfish.” BIO - Stan Phelps Stan Phelps, is the Founder of PurpleGoldfish.com. He is a TEDx speaker, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America and Synergy. His award-winning books focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 200 events in 11 countries. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer two boys Thomas and James.   SPUR is a short walk from either the Montgomery Street BART/Muni station or […]... read more →

The American Marketing Association San Francisco and Public Relations Society of America San Francisco have joined forces to host a speed networking event where professionals can meet and mingle with leading Bay Area diversity & inclusion (D&I) organizations. Attendee Benefit: Networking Get to know D&I organizations Learn about D&I initiatives Become a member and/or volunteer Event attendees will be encouraged to grab drinks and appetizers with representatives from various D&I organizations in a chill and low-key environment while visiting different stations around the room to receive a stamp on their D&I Passports*. Attendees will have the opportunity to learn about the various initiatives that these organizations are running to promote and impact D&I in the community, and ultimately get information on how they can become involved to support causes through membership and/or volunteer opportunities. *Passports with all completed stamps can enter for chance to win one of several prizes donated by our sponsors. Event Hosted by: AMA SF https://www.amasf.org/ PRSA SF https://www.prsasf.org/ Transportation Tips: Venue is a short walk from the Montgomery Street BART/Muni Metro station Food & Drink: Drinks and Appetizers Interested in representing your non-profit diversity organization or sponsoring this event? Please email: maria.gianotti@amasf.org for more information. DIVERSITY ORGANIZATIONS & PARTNERS ATTENDING About-Face arms girls with the knowledge and tools they need to fight back against a culture that diminishes and disempowers them. Our programs for teen girls range from […]... read more →