Back by Popular Demand, The San Francisco’s Chapter of the American Marketing Association’s Executive Circle  presents: BYOC…Bring Your Own Challenge Networking Event. You don’t have to bring your own bottle — we supply the libations and light bites. Need new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy? Just bring any marketing challenge you face and get some fresh ideas. Come to an informal and fun exchange of ideas, resources, and solutions with fellow senior marketers. We look forward to seeing you there! Register now as space is limited. Venue Sponsor: We Work Event Sponsor: TriNet Event Sponsor: Liquid Caterers... read more →

Fast track your career with a night of speed networking hosted by AMA SF! AMA SF takes the stress out of networking. We make it easy for you to identify meaningful connections based on your professional goals & background. This networking event allows you to connect with other individuals face-to-face in a structured format. Speed networking makes it simple & fun to expand your business & social connections in the Bay Area! AMA Members receive a FREE ticket through March 15th with valid AMA Member ID.  Special thanks to our sponsors:... read more →

AMA DOUBLE FEATURE Video Streaming Trends & Using Big Data to Predict Profitability Speakers: Linda Sharp/Becke Broadbent, CRV Tech Jessica Wong, CBSi From Desktop to OTT: Trends in Video Streaming  How are people consuming content in 2018?  Hear from CBSi’s Jessica Wong  as she covers “Trends in Video Streaming” to explore how we are tapping into content with OTT Services, like Hulu, Netflix, and Amazon Video. We’ll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch points. Taming the BIG Data Chaos to Predict Profitability with Greater Customer Relationship Intelligence (CRI)  Linda Sharp and Becke Broadbent will bring to their thoughts on “Taming the BIG Data Chaos to Predict Profitability” using the patented Customer Relationship Value (CRV) metric. Learn how to quantify your customer relationships and increase confidence in your customer renewal, retention rates and sales forecasts by paying attention to what people DO,  as well as what they SAY. A big THANK YOU to General Assembly, our venue sponsor for this event! About Our Event Partner The Insights Association’s Northwest Chapter is a community of marketing researchers, data scientists and analysts who empower intelligent business decisions from Northern California to Alaska. Our events in San Francisco, Portland, Seattle and annually in Las […]... read more →

**This event is for senior level marketers ONLY Working Better Together Moving from “yes, but”, to “yes, and” Is saving face getting in the way of innovation and productivity? Could your organization benefit from more authentic and compelling communication? Working Better Together is a fun, activity-driven approach to strengthening team collaboration and communication. Using applied improvisational techniques, communication science, and management theory, we offer a transformative group experience that will help teams develop a different working paradigm. In our highly interactive workshop, we will focus on: · Team building — embracing the principle of “making your partner look good” · Collaboration — cultivating trust in teams through applied improvisation · Communication — developing collective narratives that will drive your team Applied improvisation has been embraced in many fields such as healthcare, leadership, technology, science and community building. Drawing on the work of Sivasailam “Thiagi” Thiagarajan, Kat Koppett, and Keith Johnstone, this workshop offers a dynamic experience to inspire working better together. GUEST SPEAKERS Mallory Penney has a passion for improvisation and organizational development. She is a member of the Applied Improvisation Network and holds a B.A. in Theater and Performance Studies from the UCB. As a training strategist, Mallory helps her clients strengthen communication & leadership skills through applied improvisation team building programs. Mallory is a firm believer that “fun” is the operative word when it comes to peeling away inhibitions in the workplace to allow collaboration and effective communication to emerge.... read more →

We are excited to announce that the American Marketing Association San Francisco chapter will be hosting its inaugural Marketing Leadership Forum this Spring! Join us on May 17, 2018, as we bring together top executives from Netflix, Lyft, MyFitness Pal, and VF Corporation to discuss the hottest topics, trends, and strategies in today’s ever-evolving marketing landscape. This is a can’t-miss opportunity to learn from some of the greatest minds in marketing with expertise across multiple disciplines including consumer insights, communications, digital innovation, leadership, and design. This event will have a moderated panel format with time allocated for a Q/A session with audience members like YOU – register now to reserve your seat! Panelists: • Adrien Lanusse – VP of Global Consumer Insights at Netflix • Samantha Goldman – Head of Marketing for Lyft Business • Soon Yu – international speaker and best-selling author on innovation and design. Former Global VP of Innovation and Officer at VF Corporation (parent company to The North Face, Vans, Timberland, Nautica, and Wrangler) Moderator:       Tara-Nicholle Nelson, CEO of TCI and former VP, Marketing at MyFitness Pal... read more →

Join us on June 20th at Galvanize as we explore Emerging Trends in Communication. TrendKite, in partnership with Public Relations Society of America (PRSA) and AMA San Francisco (AMA SF), are teaming up to offer a program that will dive into the evolution of technology-powered PR & marketing strategy. With the rise of digital, PR has moved past mention counting and grown into a scalable marketing channel, just like advertising.  We’ve entered the age of “Moneyball PR” which means ALL decisions are backed up with data analysis & tech-powered measurement.Join our live panel discussion on today’s PR & marketing technology trends & see how digital has transformed the very definition of earned media. Attendees can also enter to win 1 of 3 Google Home speakers courtesy of TrendKite!  AGENDA Measure total impact- Use the metrics best for benchmarking & tracking both business and brand impact Be at the innovative forefront –  PR is the catalyst for digital change & tech is integral in solidifying PR’s place in the marketing mix Let’s talk budgets  – Align your goals with the C-Suite’s to increase their interest & investment in earned media Learn from marketing’s digitization – Hear tips & tricks from the experts who […]... read more →

The AMA SF is entering its 8th decade serving the Bay Area and we want you to come celebrate with us! Indulge in appetizers & a hosted bar as we flash back to the past. We’ll be introducing our 2018-2019 AMA SF Board of Directors and making a very BIG announcement you won’t want to miss! Make sure to brush up on your 80s tunes, because someone with a keen ear will win a free pass to every AMA SF event for the upcoming year! Isn’t that rad?!     Venue Sponsor: A big THANK YOU to our venue sponsor The Village for partnering with us to bring you this totally tubular party! Photography Sponsor: Event Sponsor: Thank you, Marbles Found Event Production!... read more →

Need measurable, highly-qualified web traffic for your site? Who doesn’t! Then, you cannot deny the absolute necessity of a well-executed Google Adwords account with Google Analytics for tracking. Most brands never fully realize the advantage of getting these foundational marketing fixtures in place. Don’t miss that opportunity. This session goes well beyond theory and vague best practices. It will walk you through a brief introduction to the platforms, then discuss the tactics and strategies you will want to deploy to see the results you want. Speakers Ryder Meehan and Danny Ng have a combined 24 years of experience in SEO, SEM, growth marketing, analytics and social media and will aid you in optimizing your brand’s approach. Featured Speakers: Ryder Meehan Ryder is a 14-year veteran of online acquisition experience across all digital channels, He has managed digital marketing teams at Samsung Mobile, Fossil, Tatcha, and Razorfish. Ryder launched Meehan Digital in May of 2017, an online marketing agency offering SEO, SEM, growth marketing, analytics and web design services. Danny Ng A technical marketer with 10 years of SEO, SEM, analytics and social media advertising experience, Danny Ng previously was on the eBay marketing team in Australia and launched a marketing consulting […]... read more →

Oakland is growing quickly, and so is our chapter. Come and find out what’s new with the AMA SF and hear about our plans to expand our chapter into the East Bay. Meet and mingle with fellow Bay Area marketers on the rooftop tiki bar at The Overlook Lounge to make the most of one of the last long summer evenings!

Presented by the American Marketing Association San Francisco Chapter Event Details Registration 6pm | Networking 6:30pm | Program 7:30pm-8:30pm | Networking/wrap up 8:30pm-9pm | Speakers: Dan Gordon, Founder Gordon Biersch Brewing Company Marc Pomerleau, Creative Strategy Vice President at Freeman Company Kyle Wong, CEO Pixlee Rob Fuggetta, Founder & CEO Zuberance Moderator: Olivia Christian Panel Content Discussion On What consistent trends have been seen in the Evolution of Marketing and thoughts on what’s next in the Revolution of Disruptive Marketing.  Dan Gordon will offer a case study of the rebranding of the labels of his famous beer for the next Gen. Marc, Kyle and Rob will speak to how they could further the rebrand to market thru Disruptive Marketing. Please Note: there will be an interactive audience participation activity via email in Advanced of this event. If you participate you will be entered to win this Book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force” – we will give you a hint, one of the questions will be, what do you think is next in Disruptive Marketing? This event is open to anyone interested in Marketing and Branding; you don't need to work directly in the industry to enjoy some great […]... read more →