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Capitalize on the Emerging Trends in Communications

June 20 @ 6:00 pm - 8:30 pm

Galvanize – San Francisco (SoMa), 44 Tehama Street Room - Townhall
San Francisco, CA 94105 United States

Join us on June 20th at Galvanize as we explore Emerging Trends in Communication.

Trendkite, in partnership with Public Relations Society of America (PRSA) and AMA San Francisco (AMASF), are teaming up to offer a program that will dive into the evolution of technology-powered PR & marketing strategy.

With the rise of digital, PR has moved past mention counting and grown into a scalable marketing channel, just like advertising.  We’ve entered the age of “Moneyball PR” which means ALL decisions are backed up with data analysis & tech-powered measurement.

Join our live panel discussion on today’s PR & marketing technology trends & see how digital has transformed the very definition of earned media.

AGENDA

  • Measure total impact- Use the metrics best for benchmarking & tracking both business and brand impact
  • Be at the innovative forefront –  PR is the catalyst for digital change & tech is integral in solidifying PR’s place in the marketing mix
  • Let’s talk budgets  – Align your goals with the C-Suite’s to increase their interest & investment in earned media
  • Learn from marketing’s digitization – Hear tips & tricks from the experts who were part of the digital disruption of marketing in the early 2000’s

 

 

Details

Date:
June 20
Time:
6:00 pm - 8:30 pm
Event Category:

Venue

Galvanize – San Francisco (SoMa)
44 Tehama Street Room - Townhall
San Francisco, CA 94105 United States

Organizer

AMASF & PRSA