The Big Shift – Redefining Marketing in a More Diverse America (Webinar Recording)

Learn how industry leaders are applying a new approach to communicate more successfully to an ever-growing diverse America.
The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace.

This special AMA webinar takes a critical look at the past, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century.

Viewers can expect to walk away with:

  • A better understanding on the new “total-market” approach.
  • How to talk to a multicultural audience in a more inclusive and efficient way.

> Webinar recording link

About The Author

Eric Weidner has been a AMA SF member since 2010. His vision for a successful AMA SF is to bring together technology, knowledge and thought leadership to help others in the marketing community succeed. He wholeheartedly believes his fellow members and the AMA SF’s resources have helped him stay informed and connected to the overall practice of great marketing. As the owner of Workbox, Eric provides leadership to his clients by tapping into his extensive marketing and technology background to design and build websites and web apps, and run sophisticated online marketing campaigns.