As we navigate the evolving landscape of consumer behavior in 2025, marketers face both challenges and opportunities in connecting with their audiences. A comprehensive new research report from H/L offers valuable insights into the changing dynamics of consumer preferences, spending patterns, and brand relationships.  The research team has uncovered 6 major trends that marketers should pay special attention to:

1. Consumer spending update
2. Erosion of trust – Trust in brands, government, each other has declined
3. Focusing and filtering – Consumers demand more tailored experiences, but question use of data
4. The ultimate wellness flex: Longevity – Moving past general wellness and mental health to living longer
5. Treat yourself! (Especially at home) – Offering ourselves short-term luxuries and delights
6. “DEI” has become a four-letter word for brands – Navigating politically charged territory

See Full Report Here