PLAYMAKERS is AMA SF’s night for sports, media, and marketing. Meet the teams, brands, and builders shaping Bay Area fandom.

Playmakers: The Bay Area Sports Marketing Summit

Sports marketing isn’t just about game day anymore. Sports are digital too, and fan connection is built year round across streaming, creators, and gaming and esports communities. Teams have become full brands, and brands tap sports to earn attention and show up in culture with credibility. Come get the inside playbook from the teams, platforms, and partners shaping Bay Area sports marketing right now.

PLAYMAKERS is AMA San Francisco’s sports marketing summit, bringing together marketers, creatives, and sports leaders defining how modern fan communities are built across platforms and year-round touchpoints.

Hosted at Lyft HQ, this evening program features two focused panels, a mini Super Bowl commercial recap, and community networking with people building the future of sports, media, and culture. Whether you’re part of a team, brand, agency, platform, or startup, or you are simply sports-curious, you’ll leave with practical insights, new connections, and a clearer view of where sports marketing is headed next.

Light bites and drinks will be provided.

What You’ll Experience
Session 1: Inside the Rise of Bay Area Sports: Building Brands and Driving Growth
How do sports organizations turn a name, a logo, and a roster into a brand fans genuinely care about?

We’ll cover:

How teams define brand story, values, and voice
Early fan acquisition and community building strategies
Partnerships that create win win outcomes
Lessons learned from launch through brand maturity
Panelists:
Coming soon!