AMA SF Events

AMA SF Events

February 2020
AMA SF Presents: The Joy & Terror of Freelancing

Featured February 27, 2020 @ 6:00 pm - 8:00 pm PST

Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

According to a recent study, there are now 57 million Americans in the freelance economy, and the majority — 51% — say no amount of money would ever entice them to take a traditional job. Chances are you are a freelancer now, have been or will be at some point in your career; whether it's because you're between jobs or simply want to be your own boss. Join us as we discuss the ins and outs of freelancing - and learn tips and tricks to staying happy and profitable! This event is free for AMA SF members. Click on the Enter Promotional Code link below and enter your email address (the one you used for your AMA SF membership). SPEAKERS David Corfield. Co-founder & CEO @ LifeWork David’s mission in life is to make freelancing a sustainable career choice. He has been an expert on the business of freelancing and coach to top-tier freelancers for the last two years. He recently founded LifeWork, a platform that helps freelancers get paid while they work, not the weeks and months afterward that most freelancers experience. He has been a vocal advocate for freelancers against AB5, working in partnership with Berkeley […]... read more →
March 2020
AMA SF Presents: Women Marketing Leaders Tell All

Featured March 26, 2020 @ 6:00 pm - 8:30 pm PDT

One Kearny Club 23 Geary St., San Francisco, CA, United States

In the last few years, we have seen marketing teams move past driving brand growth to focus more on driving revenue and customer engagement. This shift in focus has made it possible for marketing to become a closer ally of business execution, and it has resulted in a higher percentage of women marketers moving into leadership roles and getting a seat at the table. How have women in marketing navigated crucial stages of their career into the executive suite, and what has been their journey to finding their own voice and achieving career growth? Join the AMA San Francisco to hear from prominent senior marketing leaders as they discuss their secrets to success, facing head-on today’s marketplace challenges, and how women can fast-track career growth in today’s highly competitive job market. This event is FREE for AMA SF members* SPEAKERS Sydney Sloan. CMO @SalesLoft Sydney has extensive global experience marketing software applications that help people communicate and collaborate more effectively. Sydney is currently the Chief Marketing Officer at SalesLoft and has held senior leadership roles at Adobe and Alfresco. She is driven by a passion for discovering how companies can deliver exceptional customer experiences that align with rapidly […]... read more →
June 2020
Marketing Confessions: A Virtual Mix & Mingle with the AMA San Francisco

Featured June 25, 2020 @ 4:00 pm - 5:15 pm PDT
September 2020
Career Toolbox: Tips & tools for a successful job search in a virtual world

Featured September 22, 2020 @ 12:00 pm - 1:00 pm PDT

Learn tips & strategies from top career development and recruitment professionals to plan your next career move in a virtual world. The last few months have created unique challenges for those looking for a job or considering their next career move, but those challenges also present opportunities. An increase in remote working opens up more options for the job seeker, but also requires new strategies to help you identify and land the perfect job. Join the American Marketing Association SF on September 22 for a Lunch & Learn session where you'll hear from top career development and recruitment professionals, who will share their tips and strategies for: Planning your next career move Conducting a successful job search Standing out in a crowded job market Acing the virtual interview and more 25 lucky attendees will receive a FREE resume review from a recruitment professional. Attend the event for details on how to get your FREE resume review. Don't miss this opportunity to hear from the experts and get an edge on your competition. SPECIAL THANKS TO OUR EVENT SPONSORS... read more →

Free
October 2020
The Big Shift: Redefining Marketing in a More Diverse America

Featured October 8, 2020 @ 11:00 am - 12:00 pm PDT

Learn how industry leaders are applying a new approach to communicate more successfully to an ever-growing diverse America. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This special AMA webinar takes a critical look at the past, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. Attendees can expect to walk away with: A better understanding on the new “total-market” approach. How to talk to a multicultural audience in a more inclusive and efficient way. We look forward to seeing you on October 8th! Distinguished Panelists Larissa Acosta, VP – Integrated Marketing Segments Leader @ Wells Fargo Bank Larissa has been leading integrated marketing campaigns for Fortune 100 brands as both an advertising agency executive and a client-side marketer. She currently leads a team at Wells Fargo responsible for large scale integrated marketing campaigns targeting diverse and consumer segments (Hispanic, African American, Asian, LGBTQ, […]... read more →

Free
November 2020
Consumer Insights in our New Normal

Featured November 19, 2020 @ 12:00 pm - 1:00 pm PST

Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and strategies are they implementing to better understand shifting customer preferences? Join us on Thursday, November 19, to find out what our panel of experts from Pinterest, Dreyer's, Vox Media, and SurveyMonkey have to say about the changes around consumer behavior and how they measure it. They’ll share their experiences, lessons learned, and what emerging trends are here to stay. Attendees can expect to walk away with actionable ideas that will deepen their understanding of consumer insights. SPEAKER INFORMATION Jamin Brazil, CEO and co-founder of HubUX, Host of the Happy Market Research Podcast (Moderator) As the previous CEO of FocusVision, Jamin Brazil was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75 percent of the Fortune 100, and more than 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, founding Decipher, a top survey platform in 2000. Today, he is the CEO and co-founder of […]... read more →

Free
January 2021
2021 Marketing Kick-off : Make Connections and Tackle What’s Next

January 28, 2021 @ 4:00 pm - 5:15 pm PST

Are you a Marketing or Sales Professional? Grab your favorite drink and join a diverse group of people for a live & interactive discussion! Kick off your 2021 with new connections and explore the trends that will be top of mind for marketers in the new year. We’ll break out into separate rooms to discuss the challenges and opportunities that marketers will face in a digital-first world. Each room will be moderated by one or more board members well-versed in the topic at hand, and we anticipate a lively, interactive discussion! Attendees will be able to share their audio and video to participate in the discussion*. Grab a beverage of your choice and join the conversation on Thursday, January 28 at 4pm. *We will only allow a max of 15-20 attendees per topic to make the discussions more intimate, so make sure you register asap!Level-Up Topics Please select one of the following topics upon registration:Digital Marketing:Paid trends for 2021SEM best practices with a limited budgetYour must-have Marketing Stack Content & SEO Marketing:What companies are doing to improve their content marketing strategiesHow location specific SEO has changed since people are working from homeTechnical hacks you can do to better drive SEOBrand […]... read more →

Free
March 2021
Senior Women Marketing Leaders Share: A Purposeful Path Forward

Featured March 24, 2021 @ 4:30 pm - 5:30 pm PDT

March kicks off Women's History Month! Join the AMASF as we shine a spotlight on women who are leading marketing innovators in the Bay Area. In celebration of Women's History Month, our esteemed panel of senior women marketing leaders will share how they are navigating their professional lives and the “new normal” with both purpose and vigor. Take part in our next virtual event on Wednesday, March 24th as we uncover: How these experienced marketers are moving forward from a challenging year and what new opportunities they are focusing on How they are redefining workplace culture and championing people at all levels and backgrounds within their organization or with their customers What skills and experiences have propelled their own careers and what key differentiators they are looking for in aspiring marketers Join the AMA San Francisco and fellow marketing enthusiasts to hear, firsthand, their secrets to success as they face today’s marketplace challenges, and how women, in particular, are blazing a trail at this significant point in our history. SPEAKERS Laurie Dewan, VP Consumer Insights, Healthline Media | LinkedIn Laurie Dewan joined Healthline Media in 2019 to lead a new Consumer Insights function at the company. Healthline Media is the […]... read more →
May 2021
The Job Connector Meet-up

May 20, 2021 @ 4:00 pm - 6:00 pm PDT

An opportunity to advance your career in advertising, sales, communications, social media, media, analytics, and PR roles. Connect with great companies Never have there been so many impressive people ready to find new opportunities and so many companies who will certainly benefit from your experience. Thursday, May 20, 2021 At 4pm to 6 pm on Zoom If you, or someone you know, is looking for a job where you will use your background to drive growth, come check out The Job Connector Meet-up on Thursday May 20th, 2021 from 4pm to 6pm, PDT. BAARC, The Job Forum, and AMA SF are co hosting this Job Connector event to connect companies with candidates like you in a virtual career fair gathering. BAARC is a SF Bay Area non profit focused in the media and advertising fields and The Job Forum is a non profit that helps job hunters find jobs. The mission of the AMA SF is to connect Bay Area marketers through insightful programs, diverse educational resources, impactful networking experiences and career advancement opportunities. “The #1 way to get a job is through referrals and connections” says Janet Beach, Chairman of the Job Forum. “Sign up now for your opportunity […]... read more →
June 2021
All Eyes on Gen Z: Current Trends and Actionable Insights

Featured June 17, 2021 @ 12:00 pm - 1:00 pm PDT

A closer look at where Gen Z is spending their time, what their passions are, and how to engage with them authentically. There is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic, these digital natives (generally born between 1997 and 2012) are more diverse, more socially conscious, and perhaps more empowered than generations before. Join the AMA SF as we delve into the latest insights and trends surrounding this group of captivating young consumers. Register today for our next virtual event on June 17th where our expert panelists will help shed light on where Gen Z is spending their time, what their passions are, and what we need to know today in order to engage with them authentically. See you there! SPEAKERS MaryLeigh Bliss, VP of Content, YPulse | LinkedIn As of VP of Content, MaryLeigh oversees YPulse’s syndicated products, including newsletters, insight articles, over 60 reports annually, and ongoing surveys that help brands to reach young consumers in the U.S. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings. […]... read more →

Free

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