- This event has passed.
Senior Women Marketing Leaders Share: A Purposeful Path Forward
March 24, 2021 @ 4:30 pm - 5:30 pm PDT
March kicks off Women’s History Month! Join the AMASF as we shine a spotlight on women who are leading marketing innovators in the Bay Area.
In celebration of Women’s History Month, our esteemed panel of senior women marketing leaders will share how they are navigating their professional lives and the “new normal” with both purpose and vigor.
Take part in our next virtual event on Wednesday, March 24th as we uncover:
- How these experienced marketers are moving forward from a challenging year and what new opportunities they are focusing on
- How they are redefining workplace culture and championing people at all levels and backgrounds within their organization or with their customers
- What skills and experiences have propelled their own careers and what key differentiators they are looking for in aspiring marketers
Join the AMA San Francisco and fellow marketing enthusiasts to hear, firsthand, their secrets to success as they face today’s marketplace challenges, and how women, in particular, are blazing a trail at this significant point in our history.
Laurie Dewan, VP Consumer Insights, Healthline Media | LinkedIn
Laurie Dewan joined Healthline Media in 2019 to lead a new Consumer Insights function at the company. Healthline Media is the #1 health publisher in the US and a comScore top 50 property, with brands including Healthline, Medical News Today, Greatist and PsychCentral. Laurie’s team that leads brand, communications and research initiatives that empower Healthline to create content and tools that help people live stronger, healthier lives. Dewan joined Healthline with a successful track record leading data-driven content strategies across major companies including 20th Century Fox, BabyCenter, and Warner Bros. Most recently, she led consumer insights at Electronic Arts (EA. She is a five-time juror on the I-COM Data Creativity Awards. Dewan holds a Master of Business Administration degree from the Stanford Graduate School of Business and a Bachelor of Arts degree in Psychology from Amherst College.
Yvonne Chen, VP of Marketing, Udemy | LinkedIn
Yvonne Chen is currently the VP of Marketing for Udemy for Business where she oversees their global marketing teams. With the rapid pace of technological change and the challenges and demands the future of work presents, she cares deeply about spurring online learning and development for an organization’s most important asset – it’s employees. Previously, Yvonne worked at Facebook where she joined the first monetization team and led product marketing strategy for many of Facebook’s ads and business products. Before that she worked in operations and partner management at Google and was responsible for managing a business call center at AT&T. Yvonne holds a BS in Business Administration from UC Berkeley’s Haas School of Business and an MBA from Harvard Business School. Yvonne resides in Burlingame with her husband, her son, and dog, Dipsea.
Guisselle takes her audience from revelation to results. For over a decade, she mastered her craft by teaching personal branding and marketing to private and public sector audiences. Author of the book “Take Charge of Your Brand,” her seasoned, marketing and personal branding skills have helped thousands of professionals, with a large number being women, learn how to communicate their value, and advocate for themselves by building a strong personal brand. Additionally she serves as Associate Vice President, Strategic Marketing Communications for San Francisco State University and is seasoned in building strategic marketing, communications, and public affairs strategies for higher education, non-profit and private sector industries.
Laliv Hadar (moderator), Board Member, AMA SF | VP Marketing & Branding, InVision Communication | LinkedIn
Laliv is a high-performing B2B Sales and Marketing executive hailing from prominent media companies, agencies, and high-profile, venture-backed tech start-ups. She has a successful track record crafting marketing strategy, communications, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision, partnering with all stakeholders, building teams, and operationalizing for results. Holding broad industry relationships, she is a proven leader and people developer/mentor. Laliv spent her early days at Aol, Time Warner, Yahoo!, and more recently led integrated marketing for Wikipedia brand Fandom by Wikia. Currently, she’s VP of Marketing and Brand for InVision Communications, an audience engagement agency that works with bluechip Tech B2B and Healthcare brands. She also serves on the AMA San Francisco executive board. A long-time Bay Area resident, she’s a proud Cal Berkeley grad, and lives in Marin with her husband and kids.
Crawford Group | Website
Crawford Group empowers companies with expertise for marketing, communications, and events. Whether you need individual marketers or a whole managed team, our vetted experts understand your business, appreciate your culture, and execute your projects and programs on time and within budget. For over 20 years, we’ve been helping marketers focus on the big picture: achieving measurable marketing results. We are a WBENC-certified woman-owned business led by a progressive management team.