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Consumer Insights in our New Normal
November 19, 2020 @ 12:00 pm - 1:00 pm PSTFree
Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight.
How are leading brands adapting to this new reality? What tools and strategies are they implementing to better understand shifting customer preferences? Join us on Thursday, November 19, to find out what our panel of experts from Pinterest, Dreyer’s, Vox Media, and SurveyMonkey have to say about the changes around consumer behavior and how they measure it. They’ll share their experiences, lessons learned, and what emerging trends are here to stay.
Attendees can expect to walk away with actionable ideas that will deepen their understanding of consumer insights.
Jamin Brazil, CEO and co-founder of HubUX, Host of the Happy Market Research Podcast (Moderator)
As the previous CEO of FocusVision, Jamin Brazil was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75 percent of the Fortune 100, and more than 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, founding Decipher, a top survey platform in 2000. Today, he is the CEO and co-founder of HubUX, a technology company focused on user experience and market research insights software; and the host of the Happy Market Research Podcast, the number one market research podcast, bringing you interviews with insights professionals from LinkedIn, GoDaddy, General Mills, and many more.
Jeremy Liebman, Digital Marketing Lead at Dreyer’s Grand Ice Cream
Jeremy Liebman heads the Consumer Experiences team at Dreyer’s Grand Ice Cream, leading a multi-disciplinary organization responsible for creating impactful digital and physical experiences for iconic brands including Häagen-Dazs, Outshine, Drumstick, Dreyer’s, and Skinny Cow. Jeremy’s experience in food and beverage consumer goods – previously at Nestlé and Constellation Brands – focuses on demand generation across digital marketing, marketing strategy and technology.
Zak Kirchner, Brand Strategy Research Team Lead, Pinterest
Zak Kirchner currently leads the Brand Strategy Research team at Pinterest, overseeing their global brand equity measurement, campaign insights, and strategic messaging research. He has over 13 years of insights experience on both the client and agency side, most recently helping to lead the west coast team at Edelman Intelligence and establishing the research program at Fandom.com. Zak considers himself delightfully data agnostic and loves the challenge of finding the “ah-ha” moment that unlocks inspiration and creativity
Edwin Wong, Senior Vice President, Insights & Innovation at Vox Media
Edwin Wong is Senior Vice President, Insights & Innovation at Vox Media, the leading independent modern media company known for building the best media brands and the technology that enables them. He leads research to identify key trends in consumer behavior and help advertisers capitalize on these trends to effectively connect with their core audiences. He has been studying digital consumer behavior for nearly 20 years and has held previous roles at BuzzFeed, Pinterest and Yahoo.
Morgan Molner, Director of Product Marketing, at SurveyMonkey.
Morgan started her career at Nielsen doing marketing effectiveness analytics and consulting for P&G. After various supplier-side analytics and research roles, she found a new passion for building innovative market research products and taking them to market. She now leads product marketing for SurveyMonkey Market Research Solutions, and is an expert on all things DIY market research.