Mobile access to everything online.   Consumers “snacking” on content no matter where they are. Services available 24/7. There is a fundamental shift taking place in how consumers discover and purchase new products and services, and it’s changing everything for marketers. And yet 55% of marketers report they still don’t have an effective mobile marketing strategy. Even for those who might have a strategy, they lack adequate resources, staffing and expertise. Do you know the best way to reach and engage your mobile audience? Do you know exactly what works and what doesn’t? The March SFAMA event brings together an expert panel of mobile marketers to discuss current trends and share best practices on how to leverage and optimize mobile platforms. Join the SFAMA and your fellow marketers for another great evening of networking, sharing strategies and tactics, and a dynamic discussion with leading industry marketers. When: Tuesday, March 26  6:30 to 8:30pm Where: Resource Interactive http://www.resource.com , 303 2nd Street San Francisco, CA 94105 Cash bar. Light appetizers will be provided. Tweet this event: #SFAMA Follow us at: @SFAMA Moderator Justin Levy Speaker Author & Senior Social Communications Manager at Citrix Online  http://justinrlevy.com/ @justinlevy Justin Levy is the Senior Social Communications […]... read more →

Marketing automation doesn’t have to be the “big bad evil” of simply serving automatic messages to your prospects and customers hoping something will stick. But it’s not an instant fix for your campaigns gone awry, either. Effective use of marketing automation technologies takes a strategic, thoughtful approach, just like all of your other marketing tools and activities. With the right strategy, it can help you create marketing campaigns your customers will actually appreciate and react to. Join the SFAMA and your fellow marketers for another great evening of discussion and discovery, and a lively panel debate with Bay Area leaders in marketing technology. Cash bar. Light appetizers will be provided. Date: Tuesday, April 23, 2013 Time: 6:30 to 8:30pm Location: SPUR | 654 Mission Street San Francisco, CA 94105-4015 #SFAMA Follow us at: @SFAMA Moderator: Janet Fouts Speaker, Author & Marketing Strategist http://www.janetfouts.com @jfouts Janet Fouts is a marketing strategist, author, speaker and entrepreneur. Her books on marketing and social media draw on more than 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. In addition to her social media coaching practice, Janet is CEO of Tatu Digital Media, a […]... read more →

2013 America’s Cup: A Transformation The America’s Cup is the oldest trophy in international sport, but the 2013 America’s Cup here in San Francisco marks a major transformation. The new state-of-the-art catamarans, the AC72s, are capable of “flying” above the water—allowing them to travel faster than the wind, achieving top speeds of up to 50 miles an hour. The 2013 America’s Cup is redefining professional sailing and attracting a new younger sports-minded sailing audience. There is an emphasis on technology, from the cutting edge engineering of boats to the Emmy award winning AC LiveLine graphics embedded in live broadcasts via helicopter, to creative mobile apps and games, tech is everywhere. The America’s Cup is high stakes sports marketing with an international audience. Please join us for this unique opportunity to learn firsthand how the America’s Cup Event Authority and its partners are marketing this world-class sporting event. We’ll be at the beautiful South Beach Yacht Club on the Embarcadero with Bay Bridge views and networking on the deck. Space at the Yacht Club is limited and this event will definitely sell out, so register now for one of this summer’s best marketing events in the city! ——————->Register Now: Scroll to […]... read more →

Summer Breeze Patio Happy Hour Enjoy the panoramic views of the Bay Bridge and downtown skyline at this very special spot along San Francisco’s waterfront. Located in the historic Hills Brothers Plaza, our host, Bite Global Marketing Services has graciously invited us to share their view for an evening of networking and fun. Make new friends, catch up with colleagues and be entertained by our special Guest DJ, Rompa Rome. Bring your friends and co-workers for an after work Happy Hour in a unique venue. This is going to be a fun evening you won’t want to miss! Oh, and bring your business cards to win one of several raffle prizes courtesy of our host, Bite. One more thing — bring a jacket or sweater — you know how our summers are! See you there! When: Tuesday, June 25, 2013 Time: 6:00-8:30 p.m Where: The offices of Bite Global Marketing Services Hills Bros. Plaza, 345 Spear Street, Suite 750 (at Folsom) Parking will be available at the Hills Bros. Plaza parking garage. Cost: $10 Members $15 Non-members Open Bar & Appetizers About Our Sponsors: Bite Global Marketing Services Founded in 1995, Bite has grown to a staff of over 300 in 15 offices around the world. They provide global marketing services to companies that are innovating in their fields. Bite offers strategy and insight, public relations, marketing communications, creative and content, as well as digital and technology products and services to clients around […]... read more →

At our July 25th event the spotlight shines on our members and marketing colleagues. The SFAMA has been supporting the Bay Area Marketing community for more than 75 years. Times have changed and so have we. Join us on this very special night as we honor our past and celebrate the future. We will officially launch our new branding, brilliantly designed and executed by San Francisco-based sponsor Unit + Partners. With our new brand, fresh look and an energized Board of Directors, the SFAMA is here to serve your professional needs. Our host, LEWIS PR has generously donated their venue and DJ Rompa Romp will be on hand to perform while Urban Reel will be shooting the celebration. Be a part of the thriving Bay Area marketing community and network with the best and brightest. Enjoy great conversations over drinks and appetizers. Bring plenty of business cards for raffles and networking. This event promises to be one of our biggest networking events of the year! Join us! When: Thursday, July 25, 2013 Time: 6:00 p.m. – 8:30 p.m. Where: The offices of LEWIS PR 575 Market Street, Suite 1200, San Francisco Cost: Free! About our sponsors: UNIT partners is a […]... read more →

Learn from the networking pros: networking best practices with Porter Gale and Brian Solis, together with special guest George John, in a dynamic discussion about how to focus on your passions and reorganize your networking around your values and beliefs. The SFAMA welcomes Porter Gale, former VP of Marketing for Virgin America, and author of this summer’s must read title “Your Network Is Your Net Worth.” Joining Porter is Brian Solis, principal at Altimeter Group and popular speaker and author, and George John from Rocket Fuel. With plenty of opportunity to ask questions and participate in the discussion, you’ll come away with tips and tricks on how to build and maintain a personal network in the digital era that sets you up for success throughout your career. After the interactive discussion, you’ll have a chance to flex your networking muscles as we turn the program into a networking party – complete with cocktails and light appetizers. The event is at Kiip, one of Fast Company’s 50 Most Innovative Companies for 2013. No sign on the building or door, look for the 970 address on Folsom between 5th & 6th streets. Ring the buzzer and we’ll let you in. Whether you’re […]... read more →

Marketing Insights from Marketing Research Trends in marketing have continued to evolve through the use of advancing technology and the savvy connected consumer…but has direct access to a connected consumer led to deeper insight? Recent marketing trends such as gamification, crowdsourcing, big data analytics, and experimental marketing have forever changed the way we conduct market research. Come hear case studies, points of view and best practices in how companies have applied innovative research approaches to answer today’s continually evolving marketing questions. The San Francisco American Marketing Association and Marketing Research Association have partnered to bring you a day of knowledge sharing, collaboration and learning in beautiful Napa Valley. You won’t want to miss this unique opportunity to discuss, debate and share ideas with enthusiastic, like-minded professionals. ———>Register Now: Scroll to Bottom of Page<——— Dates: September 19 – Evening Networking Event September 20 – All day Agenda: Networking Event (Thursday Networking Event only) 6:30 to 8:30pm: Mansion Lounge at Silverado Resort and Spa $35 – Member/Non Member (early registration until Sept 1) $50 – Member/Non Member at the door and after Sept 1) Thursday/Friday Event Includes Thursday Networking Event 7:30am to 4:00pm: Breakfast and lunch included with registration Early Registration (Will […]... read more →

SFAMA Panel Discussion, “Building Brands in the Digital Era” Panelists: Brian Solis, Scott Anderson Moderator: Daniel Pinkham Join us on Tuesday, October 29th for a lively discussion with two notable marketing thought leaders as they share their insights on building brands in the digital era and the emerging challenges and opportunities that brands face in today’s world of connected consumers. Our panelists: Brian Solis, consultant, highly sought after speaker, and author of the new book: What’s the Future of Business? Changing the Way Businesses Create Experiences. Scott Anderson, VP, Outbound Marketing at Bazaarvoice, the network that connects brands and retailers to the authentic voices of people where they shop. The conversation will be moderated by Daniel Pinkham, VP and partner at The Kenwood Group, a multi-channel brand experience agency located in San Francisco. Attendees will receive Brian’s new book: What’s the Future of Business?   Date: Tuesday October 29th   Time: 6:00-9:00 pm   Cost: Member – $35 and Non-Member $65   Members Click “Enter promotional code” and type in your member number and then press “Apply” for special member pricing.  For help or assistance, please email info@sfama.org   Where: CBS interactive            235 2nd st            San Francisco, CA 94105 […]... read more →

Why wait for Thanksgiving when you can begin celebrating all you have to be thankful for on Tuesday, November 26 with your friends at the sfAMA. Get in the party mood with delicious food and drinks and meet up with old friends and make some new ones at the sfAMA networking mixer at 111 Minna Gallery. This has always been a fun event! So bring friends and colleagues. The more the merrier! Many thanks to our Event Sponsors... read more →

The sfAMA will be celebrating the holidays in style this year! So mark your calendars and reserve early as this event is sure to sell out. We’ve got some surprises in store and will reveal them as we get closer to the date, but you can be assured that there will be prizes and lots of holiday cheer involved. Invite your colleagues and friends you haven’t seen in awhile. They’re sure to have a great time enjoying the food, incredible view, titillating conversation and oh, that holiday cheer we mentioned before. (Price includes food and that holiday cheer) Paid parking is available within the building complex. Many thanks to our Event Sponsors . Venue Sponsor... read more →