SFAMA 75th Anniversary Celebration Event Marketer of the Year Join us Tuesday, December 11th 2012, to celebrate 75 years of San Francisco marketing excellence, as SFAMA recognizes the milestones,  innovators and volunteers that have changed our industry and the world forever!  Come mingle with San Francisco’s finest thought leaders and marketers, for a night guaranteed to be one to remember. This hot ticket will be at the exclusive W Hotel in San Francisco and will include unlimited drinks, delicious appertizers and great music!   The event will be the biggest celebration for the SFAMA Chapter and we want you and your friends to party with us! Space is limited, so please get your tickets today!    Event Details What: The SFAMA 75th Anniversary Celebration Where: W Hotel, 4th Floor Ballroom When: Tuesday, December 11th 2012 Time 6:00 – 9:00pm Event is closed for online registrations.  A few tickets still remain for purchase at the Event.                             ... read more →

It’s that time again for everyone to get together for midyear strategic planning with Team SFAMA. Everyone has been working together for the last 6 months and it’s very important to get everyone together to see how we can make SFAMA better. We will have review of the last 6 months and then focus on ways to make the next 6 months more efficient.  Agenda      Meet the board, teams and new volunteers 6 months in review Next 6 month preview Secession planning and open board positions for 2013-2014 Election process Volunteer requirements – Membership required Ideas on restructure of Marcomm (Tony’s move to Sacramento) Leadership retreats Technology updates SFAMA rebrandingwebsite update Marketer of the Year It’s all about SFAMA – What we do/why we do what we do and open suggestions to improve. Entire SFAMA Group – Are we on track? Team Challenges – How do we improve teams working together? Communications – Improving but room to grow. Goals for next 6 months from breakout and group sessions Closing remarks and action items   Time: 9 AM to 4 PM (yes probably be done early)  __________ Address: Schlesinger Associates – SF – 8th Floor 150 California St., San Francisco, CA 94111 […]... read more →

What really works for retail brands when it comes to social media marketing? With the 2012 holiday season behind us and 2013 marketing budgets kicking into high gear, we’ll take a deep dive into the social media campaigns from popular San Francisco-based retail brands. You’ll learn direct from the online marketing experts how they develop the social media strategies that increase brand awareness and drive revenue.  Leading the discussion is Lorraine Sanders, industry speaker, blogger and author of the San Francisco Chronicle Style Bytes column. Join the SFAMA and your fellow marketers for another great evening of networking, sharing strategies and tactics, and a dynamic discussion with leading retail brands.   Cash Bar and light appetizers will be available. Moderator: Lorraine Sanders Journalist, Blogger, Media Consultant Lorraine Sanders is a San Francisco journalist, blogger, media consultant, and author of the San Francisco Chronicle Style Bytes column exploring the intersection of fashion and technology. She also covers fashion for the newspaper and its SF Unzipped blog and writes regularly about fashion, technology, social and ecommerce trends for FastCompany.com. She is the founder of Digital Style Digest (digitalstyledigest.com), devoted to all things fashionable, stylish, and tech-savvy. Her previous site, SF Indie Fashion […]... read more →

Networking at 111 Minna, the downtown destination for great gallery art and even better conversations. Please join the SFAMA, entrepreneurs, start-up aficionados and marketers from around the Bay Area for cocktails and conversation. Swing by after work on Friday, February 15th to meet other SFAMA members, make new friends and expand your network! The Winter Mixer is at 111 Minna Gallery from 5:30pm — 8:30pm. Don’t worry…it’s not one of those stuffy mixers. So bring your friends and colleagues! Industry insiders or not, they will thank you for it. Awesome food from the infamous Nico’s Tacos Where: 111 Minna Gallery, 111 Minna Street, San Francisco 94105 When: Friday, February 15th Time: 6:00pm- 8:00pm Why: Because you won’t want to miss it!... read more →

Join us for our annual visit with one of the premier thought-leaders in social media, and learn how you can start applying future trends now to build and enhance your marketing strategy. About the speaker: Charlene Li is founder of the Altimeter Group and the author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. She is one of the foremost experts on social media and technologies and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009. Charlene is a frequently-quoted expert and has appeared on 60 Minutes, The PBS NewsHour, ABC News, and CNN. She is also frequently quoted by The Wall Street Journal, The New York Times, The Economist, Businessweek, USAToday, Reuters, and The Associated Press. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association, as well as The Poynter […]... read more →

Mobile access to everything online.   Consumers “snacking” on content no matter where they are. Services available 24/7. There is a fundamental shift taking place in how consumers discover and purchase new products and services, and it’s changing everything for marketers. And yet 55% of marketers report they still don’t have an effective mobile marketing strategy. Even for those who might have a strategy, they lack adequate resources, staffing and expertise. Do you know the best way to reach and engage your mobile audience? Do you know exactly what works and what doesn’t? The March SFAMA event brings together an expert panel of mobile marketers to discuss current trends and share best practices on how to leverage and optimize mobile platforms. Join the SFAMA and your fellow marketers for another great evening of networking, sharing strategies and tactics, and a dynamic discussion with leading industry marketers. When: Tuesday, March 26  6:30 to 8:30pm Where: Resource Interactive http://www.resource.com , 303 2nd Street San Francisco, CA 94105 Cash bar. Light appetizers will be provided. Tweet this event: #SFAMA Follow us at: @SFAMA Moderator Justin Levy Speaker Author & Senior Social Communications Manager at Citrix Online  http://justinrlevy.com/ @justinlevy Justin Levy is the Senior Social Communications […]... read more →

Marketing automation doesn’t have to be the “big bad evil” of simply serving automatic messages to your prospects and customers hoping something will stick. But it’s not an instant fix for your campaigns gone awry, either. Effective use of marketing automation technologies takes a strategic, thoughtful approach, just like all of your other marketing tools and activities. With the right strategy, it can help you create marketing campaigns your customers will actually appreciate and react to. Join the SFAMA and your fellow marketers for another great evening of discussion and discovery, and a lively panel debate with Bay Area leaders in marketing technology. Cash bar. Light appetizers will be provided. Date: Tuesday, April 23, 2013 Time: 6:30 to 8:30pm Location: SPUR | 654 Mission Street San Francisco, CA 94105-4015 #SFAMA Follow us at: @SFAMA Moderator: Janet Fouts Speaker, Author & Marketing Strategist http://www.janetfouts.com @jfouts Janet Fouts is a marketing strategist, author, speaker and entrepreneur. Her books on marketing and social media draw on more than 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. In addition to her social media coaching practice, Janet is CEO of Tatu Digital Media, a […]... read more →

2013 America’s Cup: A Transformation The America’s Cup is the oldest trophy in international sport, but the 2013 America’s Cup here in San Francisco marks a major transformation. The new state-of-the-art catamarans, the AC72s, are capable of “flying” above the water—allowing them to travel faster than the wind, achieving top speeds of up to 50 miles an hour. The 2013 America’s Cup is redefining professional sailing and attracting a new younger sports-minded sailing audience. There is an emphasis on technology, from the cutting edge engineering of boats to the Emmy award winning AC LiveLine graphics embedded in live broadcasts via helicopter, to creative mobile apps and games, tech is everywhere. The America’s Cup is high stakes sports marketing with an international audience. Please join us for this unique opportunity to learn firsthand how the America’s Cup Event Authority and its partners are marketing this world-class sporting event. We’ll be at the beautiful South Beach Yacht Club on the Embarcadero with Bay Bridge views and networking on the deck. Space at the Yacht Club is limited and this event will definitely sell out, so register now for one of this summer’s best marketing events in the city! ——————->Register Now: Scroll to […]... read more →

Summer Breeze Patio Happy Hour Enjoy the panoramic views of the Bay Bridge and downtown skyline at this very special spot along San Francisco’s waterfront. Located in the historic Hills Brothers Plaza, our host, Bite Global Marketing Services has graciously invited us to share their view for an evening of networking and fun. Make new friends, catch up with colleagues and be entertained by our special Guest DJ, Rompa Rome. Bring your friends and co-workers for an after work Happy Hour in a unique venue. This is going to be a fun evening you won’t want to miss! Oh, and bring your business cards to win one of several raffle prizes courtesy of our host, Bite. One more thing — bring a jacket or sweater — you know how our summers are! See you there! When: Tuesday, June 25, 2013 Time: 6:00-8:30 p.m Where: The offices of Bite Global Marketing Services Hills Bros. Plaza, 345 Spear Street, Suite 750 (at Folsom) Parking will be available at the Hills Bros. Plaza parking garage. Cost: $10 Members $15 Non-members Open Bar & Appetizers About Our Sponsors: Bite Global Marketing Services Founded in 1995, Bite has grown to a staff of over 300 in 15 offices around the world. They provide global marketing services to companies that are innovating in their fields. Bite offers strategy and insight, public relations, marketing communications, creative and content, as well as digital and technology products and services to clients around […]... read more →

At our July 25th event the spotlight shines on our members and marketing colleagues. The SFAMA has been supporting the Bay Area Marketing community for more than 75 years. Times have changed and so have we. Join us on this very special night as we honor our past and celebrate the future. We will officially launch our new branding, brilliantly designed and executed by San Francisco-based sponsor Unit + Partners. With our new brand, fresh look and an energized Board of Directors, the SFAMA is here to serve your professional needs. Our host, LEWIS PR has generously donated their venue and DJ Rompa Romp will be on hand to perform while Urban Reel will be shooting the celebration. Be a part of the thriving Bay Area marketing community and network with the best and brightest. Enjoy great conversations over drinks and appetizers. Bring plenty of business cards for raffles and networking. This event promises to be one of our biggest networking events of the year! Join us! When: Thursday, July 25, 2013 Time: 6:00 p.m. – 8:30 p.m. Where: The offices of LEWIS PR 575 Market Street, Suite 1200, San Francisco Cost: Free! About our sponsors: UNIT partners is a […]... read more →