We all watch them. We all search for them. We all share them. What are they? Online videos.
Online videos can help your company convey a message while increasing awareness and revenue. But when it comes to online video and social media, there are a handful of questions. Which social media platform should you use? How often should you upload videos? How often should you change the format of the video? The list of questions can go on and on.
On November 13th, San Francisco American Marketing Association members were invited to attend One to One Box, Online Video: Social Media Integration panel discussion. The panel was led by One to One Box Founder Michael Axinn. The panelists of experts included:
Tyler Willis – Unified Vice President For Business Development
David Spark – Founder of Spark Media Solutions and veteran Tech Journalist,
Peter Leyden – Tech & Future Trends Speaker, former Wired Managing Editor, and video innovator,
Juliette Powell – Author, Entrepreneur, Integrated Media Specialist; co-founder WeTheData.com)
Throughout the whole evening one word kept popping up: “authenticity.” Juliette Powell stated, “Video should live where you live.” The panelists discussed how videos should be honest about the company’s message. They should engage you and add value to your life.
At the end of the event audience members were able to ask questions. One question that stood out was; “Does the future of video only belong to people that are inherently likeable?” The panelists all agreed that it did not. That it does not “take a special skill to talk,” and that “there is a place for everyone.”
Online videos will be with us as we listen to music on Pandora, watch our favorite SNL videos on YouTube, read articles on our favorite websites, and share our lives on Twitter. The ones that give us valuable information and are authentic in their conversation with us are the online videos that do their job right.