It launched into our lives in September of 2011. To some it was just another social media site, to others it was a better way to share our views and thoughts. Pinterest has become so popular that most companies and organizations have started to use it to spread their message. Companies are starting to adopt the same cosmetics as Pinterest to improve their customer online experience. Watch Resource.com, Trends Talk: The Pinterestization of Ecommerce video to learn more.
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Click here to watch the video.
In this month’s Trends Talk, we focused on the Pinterestization of ecommerce. Following the explosion of Pinterest, Tumblr and other visually based social websites, more and more brands have adopted its unique image-based grid and endlessly scrollable UI to their ecommerce experiences as consumers hunger for a more visual way to browse and discover new products. We continued this conversation after the cameras stopped rolling and believe this experience can be dynamic, serendipitous, endless, and when implemented well, personalized. While it makes a great addition or alternative view to traditional search-driven ecommerce, we think the challenge lies in transitioning people from this addictive visual slot machine to actual purchase. And so far, this highly visual user interface has not yet translated into stronger sales.
So what do you think? Do you find pinboard-style ecommerce sites more engaging? Are you more likely to make a purchase off a Pinterest-style site? Share with us what you think and let’s keep the conversation going.
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