Gurcharan Wadhwa, VP, Business Director, IPG Mediabrands
One of the top global advertising holding companies. Companies include UM, Initiative, BPN, ID Media, Weber Shandwick and many more.
Leading by example
RHCP or Nirvana? RHCP
NYC or London? London
Snickers or Twix? Snickers
The Strain or Alaskan Bush People? Both
Vodka or gin? G&T
What’s ahead for marketers? What do we need to learn?
It’s funny, if I had to answer this question last year, it would be different. Going beyond analytics and reporting and utilizing data science is the next phase. Large data sets are getting larger, it takes more effort to eliminate the white noise and glean insights on what really matters, the real story. There is also the uptake of programmatic, another advertising mechanism.
Also ahead for marketers is finding better ways to engage audiences, and it may come through better use of technology, including IOT.
Of course relevance is always going to be on top of the engagement list. But when you are a distracted consumer and not paying attention, then as a marketer, you have to be “in the moment” with the consumer.
Who wouldn’t want to hang out with well-connected, like-minded individuals? I joined the sfAMA to get a better understanding of the Bay Area marketing community and to learn. I ended up making great professional friends, having amazing conversations with influencers and getting to socialize at trendy event spaces in this amazing city.
By Mary Thorsby, content strategy and creation, project management and promoter of all good things.