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  • About Us
    • 2021 - 2022 Board of Directors
    • 2020 - 2021 Board of Directors
    • Media Kit
  • Events
    • All Upcoming Events
    • AMA SF Events
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    • AMA NW Alliance Events
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Member Profile – Gurcharan Wadhwa

  • Mary Thorsby
  • October 6, 2015
  • AMASF Members
  • |
  • member profile, MEMBERS, MEMBERSHIP

Gurcharan Wadhwa, VP, Business Director, IPG Mediabrands

One of the top global advertising holding companies. Companies include UM, Initiative, BPN, ID Media, Weber Shandwick and many more.

gucharan-DSC_0203_72DPI (2)Your top priority each day?

Leading by example

RHCP or Nirvana? RHCP

NYC or London? London

Snickers or Twix? Snickers

The Strain or Alaskan Bush People? Both

Vodka or gin? G&T

What’s ahead for marketers? What do we need to learn?

It’s funny, if I had to answer this question last year, it would be different. Going beyond analytics and reporting and utilizing data science is the next phase. Large data sets are getting larger, it takes more effort to eliminate the white noise and glean insights on what really matters, the real story. There is also the uptake of programmatic, another advertising mechanism.

Also ahead for marketers is finding better ways to engage audiences, and it may come through better use of technology, including IOT.

Of course relevance is always going to be on top of the engagement list. But when you are a distracted consumer and not paying attention, then as a marketer, you have to be “in the moment” with the consumer.

Why sfAMA?

Who wouldn’t want to hang out with well-connected, like-minded individuals? I joined the sfAMA to get a better understanding of the Bay Area marketing community and to learn. I ended up making great professional friends, having amazing conversations with influencers and getting to socialize at trendy event spaces in this amazing city.

Contact Gurcharan

LinkedIn
@gwadhwa

By Mary Thorsby, content strategy and creation, project management and promoter of all good things.

About The Author

More than 25 years of executive-level marketing, communications and community outreach excellence. Skilled writer, creative director and project leader. Able to transform early concepts and ideas into effective programs that deliver tangible results. Well versed in all communications methods, including new and emerging social media, to ensure successful projection of company image and messages to targeted audiences. Supportive, dependable, enthusiastic team player and top-quality corporate and nonprofit consultant.

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Related Posts

  • Who Is AMA SFMay 3, 2018
  • Member Profile – Richard FoutsApril 4, 2016
  • Member Profile – Cat SchmidtJune 14, 2015
  • Member Profile – Gabe DeRitaApril 12, 2015

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