Marketing Specialist, Captora
Captora Digital Marketing Acceleration helps marketers intelligently scale and optimize digital marketing campaigns to accelerate pipeline and capture new buyers before their competition.

Favorite part of the job?
I love working at a fast-growing tech company in the Silicon Valley. No one day is the same. I strongly believe in our product and love going to work every day knowing we are helping modern marketers solve one of the biggest challenges they face.

Winter or summer? Summer
Coffee or tea? Coffee
Mountains or beach? Beach
Outdoors or indoors? Outdoors
Dogs or cats? Cats

What’s ahead for marketers? What do we need to learn?
Technology is constantly evolving. Marketers need to be scientist marketers. Being aware of what technologies are out there and how they integrate with solutions you already have in place is critical.
Content marketing is also evolving. With more and more companies integrating content marketing, many are not effective. Solution? Know your People, Process, Technologies and Analytics/ Optimization. Align your marketing teams. #TeamDemandGen meets #TeamContent = #sales.

Why SF AMA?
Previously, I was the president for the Saint Mary’s College of California collegiate chapter of the AMA. I joined the sfAMA because I wanted the opportunity to meet and connect with fellow marketers as well as continue learning what’s hot in marketing.

Contact Aya Fawzy:

www.linkedin.com/in/ayafawzy
@fawzy_aya
http://www.ayafawzy.com/

By Mary Thorsby, content strategy, creation and distribution, project management and promoter of all good things.