AMASF AMASF
  • About Us
    • 2022 - 2023 Board of Directors
    • 2021 - 2022 Board of Directors
    • Media Kit
    • Diversity, Equity and Inclusion Pledge
  • Events
    • All Upcoming Events
    • AMA SF Events
    • AMA Events
    • AMA NW Alliance Events
      • Alaska
      • British Columbia
      • Colorado
      • Portland
      • Puget Sound (Seattle)
      • Sacramento
    • Partner Events
    • Past Events
  • Get Involved
    • Become a Member
      • Professional Marketers
      • Corporate
      • Collegiate
    • About Volunteering
    • Open Positions
    • Externship Academy Openings
  • Become a Sponsor
    • Sponsorship
    • Current Sponsors
  • Careers
  • Blog
  • Contact Us
  • Programs
    • Externship Academy
AMASF AMASF
  • About Us
    • 2022 - 2023 Board of Directors
    • 2021 - 2022 Board of Directors
    • Media Kit
    • Diversity, Equity and Inclusion Pledge
  • Events
    • All Upcoming Events
    • AMA SF Events
    • AMA Events
    • AMA NW Alliance Events
      • Alaska
      • British Columbia
      • Colorado
      • Portland
      • Puget Sound (Seattle)
      • Sacramento
    • Partner Events
    • Past Events
  • Get Involved
    • Become a Member
      • Professional Marketers
      • Corporate
      • Collegiate
    • About Volunteering
    • Open Positions
    • Externship Academy Openings
  • Become a Sponsor
    • Sponsorship
    • Current Sponsors
  • Careers
  • Blog
  • Contact Us
  • Programs
    • Externship Academy

A New Introduction to Content Marketing 101

  • Amanda McCoy
  • March 29, 2016
  • Education, Insights, Professional Development

Content strategy online concept

As stated in my first introduction to the Content Marketing 101 series, which now resides on the Traction.co blog, I was extremely new to the world of marketing when I first started as an intern at Traction, which was Buzzstarter content distribution platform. Aside from some academic research that I had done about social media and a marketing class in school, I was unexposed to the concepts and practices being used today. I was constantly looking up terminology and acronyms in order to follow what my coworkers were talking about and fully understand what I was editing and researching. Considering the rate of evolution within the marketing field, I knew it was going to be a challenge to keep up unless I found something to keep me submerged in it. I learn best by writing, so I decided to start a series called Content Marketing 101.

This series served two purposes:

  • To help me educate myself about the field I suddenly found myself smack in the middle of, with tons of interest, but very little background.
  • To create content that was valuable to the consumers of Buzzstarter, as part of my job was content creation (two birds with one stone).

Since then I have moved on from Buzzstarter. I am currently writing for the San Francisco Chapter of the American Marketing Association, but I believe this information to be useful for those interested in expanding their knowledge of content marketing. I have expanded on the topics to make them more comprehensive and I will be continuing with the series as I expand my knowledge base.

Throughout this series I will continue to:

  • Define new and existing terminology
  • Share what experts say about different practices
  • Give multiple sources for each posting to ease your exploration into the topic
  • Discuss what types of companies might benefit from certain practices
  • Share my opinion on occasion

Overall, I am hoping that this blog series is a launching point for people to increase their knowledge, so that they can make informed decisions for their business. I will be learning right alongside everyone so stay tuned!

About The Author

Amanda E. McCoy holds a B.A. in Communication Studies from San Francisco State University and is a Content Writer for the San Francisco American Marketing Association.

Subscribe to AMA SF email list

Comments are closed.

Upcoming events

Loading view.
Today
Mar 31
March 30 - April 1

2023 AMA International Collegiate Conference

Apr 6
6:00 pm - 7:30 pm Recurring Event

Skill Academy: Social Media Marketing with Thomas Moyer

Free - $10.00
Apr 28
April 28 - April 30

2023 AMA Leadership Summit

May 4
6:00 pm - 7:30 pm Recurring Event

Skill Academy: Your First Company Site Redesign with Eric Weidner

Free - $10.00
Jun 8
June 8 - June 10

2023 AMA Marketing and Public Policy Conference

Jun 15
6:00 pm - 7:30 pm Recurring Event

AMA SF Externship Academy 2023: Externship Culmination

Free
  • Previous Events
  • Today
  • Upcoming events
  • Google Calendar
  • iCalendar
  • Outlook 365
  • Outlook Live
  • Export .ics file
  • Export Outlook .ics file

Our Generous Sponsors

© 2023 American Marketing Association San Francisco