Digital marketing changes by the minute. And while today’s marketing leaders are quick to embrace the next, new technology, “tried and true” channels like email are often not given the attention they deserve despite their ability to consistently generate revenue. TUNE IN LIVE on Wednesday, June 15th at 12pm CT / 1pm ET / 10am PT to hear from Danielle Gallant and Megan Farquharson, two Email Strategists from Validity, as they discuss 4 common email marketing practices that may be hurting you more than helping you, and the steps you can take to supercharge your email program and drive more conversions.... read more →
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Customer journey mapping is a powerful tool for identifying customer touch points and performing a company- wide reality check about the customer experience. Understanding your customer's journey also will help you design brand experiences that not only convert, but also make the experience with your brand memorable. For this article I interviewed Kirsti Laasio, a Customer Experience (CX) management executive with a long track record spanning numerous board positions, advisory roles, and speaking engagements. We’ll walk through the basics of customer journey mapping, so you can start building unique brand experiences that turn your customers into raving fans. What Is... read more →
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Among the many impacts of COVID the past two years has been a reassessment by millions of workers, including marketers, of their professional careers. For individuals considering a move to content marketing (and those who may not have thought about it), the space has evolved in recent years, and career trends in content marketing have been positive and are expected to continue in 2022 and beyond. A survey by SEMrush indicates that 94% of marketers were currently incorporating content marketing as part of their overall marketing approach, and 68% aimed to increase their content marketing budgets in 2021. As the... read more →
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A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community. The AMA SF and Voices of the Community radio show and podcast co-developed an interactive workshop to shine a light on local Bay Area small business owners, their stories, and the marketing tactics that every small business or micro-enterprise should be evaluating today! Hear from small business owners, Michelle Pusateri (Nana Joes Granola) and Kristen Houk (All Good Pizza,TATO & Cafe Alma), and community and economic development lead, Pooja Rajani (En2Action), on what has worked, what hasn’t, and what marketing questions... read more →
A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community.Are you a micro-enterprise or small business owner? This October, the AMA SF is working with Voices of the Community radio show and podcast to co-develop an interactive workshop to shine a light on local Bay Area small business owners, their stories, and the marketing tactics that every small business or micro-enterprise should be evaluating today!Over the past year and a half, micro-enterprises and small business owners have faced many challenges - likely ones that they had never anticipated. In order to... read more →
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They cater our For You Pages without warning, overrunning our feeds with content we didn’t ask for (but secretly wanted), and continually feed us videos that tap into our slightest interest, making us scroll further and further. If you’re a social media connoisseur, then you’ll probably know what I’m hinting at— TikTok. However, there is another realm beyond just culture and entertainment that this app is entering— the job market. Yes, that is correct, TikTok is now enhancing their platform into becoming a channel for job recruitment with TikTok Resumes. This past July, TikTok launched their pilot program TikTok Resumes.... read more →
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Starting this quarter, we’ll be featuring a San Francisco Bay Area nonprofit that is making a big impact. We’re kicking it off with a timely organization, one whose mission has been a critical lifeline during the pandemic. The San Francisco-Marin Food Bank was founded in 1987 and its mission is to end hunger in these counties. The organization envisions a community where everyone is able to get enough nutritious food, in a dignified manner, to support the health and well-being of themselves and their families. In addition to neighborhood pantries, emergency pop-ups, grocery home delivery, and other programs, the organization... read more →